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Archive for November 2009

How To Use A One Time Offer or OTO


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One Time Offer DealOnce you have spent a fair amount of time on compiling a free gift then you can start creating a squeeze page and spent hours getting traffic to this page, after all this effort you may consider a small reward for yourself at this stage.

This would be in the form of a one time offer. After your visitors have entered their name and email address into the autoresponder signup form on your squeeze page and have been directed to the thank you page, you have an opportunity to offer an item for sale.

You can of course just have a simple thank you page for the visitor to land on. Or you can have a page that thanks the visitor for the sign up and at the same time offers them a reward for parting with their email address.

The reward

This reward is in the form of a substantially reduced item that they are now able to buy from you. This could be a product that you are selling for a much higher amount on your website or blog. Or it could be a product that by virtue of its low price appears to be much reduced.

One important component to this deal is that the visitor is only able to receive this deal at this moment in time and because he has signed up to your opt-in list. This is a one time offer, never to be repeated again. And this message needs to be relayed to the visitor.

The sales page

What this means is that the page that your visitor is being directed to is a straight forward sales page. You can build a page just for this one time offer or you can rework a page of a product that you are already selling somewhere else. Do make sure that you are indeed offering a better deal than can be obtained anywhere else.

Do not skimp on the copy though. Create a relevant headline, a good sub headline and list the benefits of the product. Add in your scarcity marketing point to push the visitor into making a quick buying decision.

What offers are suitable

There are any number of products that may be offered. It is advisable though to try and keep the product within your niche. If you are selling diet products then offer a product that complements this. The more related the better chance you will have to sell it.

Your visitor should be pleased that this offer is being made. Don’t surprise him with something that is totally unrelated.

In general though, provided the product is on topic, you have the freedom to offer anything from software to eBooks, reports, white papers or video tutorials. You may offer one of your own products or a suitable affiliate product.

Whatever the product make sure it is a very good deal. Try and keep the price below $10 so that it becomes an affordable purchase and something your opt-in visitor will not hesitate too long in committing to purchasing.

You may find that offering a one time only offer will bring in some reward for all the hard work you have put into your opt-in list building activity. This also, may help you to continue to your primary goal of building your list of happy subscribers.

Have You Already Offering an OTO? Would you mind to subscribe to my site or feed?

Btw, there is no OTO if you subscribe to my list, just the reward for you.

To Your Success,

Luis Torres

www.marketing-business-review.com

If you like the Free Info in this Post, please consider to buy me a coffee

How To Design An Opt-in Page Using This 10 Tips And Start Making Money Online


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List Building TipsMost of us knows that having a list should be your number 1 priority to make money online, remember that the money is in the list. All the big "Gurus" knows this and that´s why they always do everything they can to capture your name and email. But to get the most out of your optin form, you will need to build it the right way to optimize the capture of subscribers.

Right here there are 10 Tips to know How To Design an Optimized Opt-in Page to capture many subscribers:

1 – Always place your opt-in form above the fold. This because the easier for your visitor to find the box the more chances you got to gain a new subscriber. Don’t make your visitors to scroll down to find the box.

2- Use the natural way that people read to your own advantage. To do this you just have to put the opt-in form in the upper right side of the screen (Btw, have you notice what´s on my upper right side of the screen, oh and above the fold? ooops, my subscription form! Feel free to sign in, to the Feed or get the free ebook and get in the list, really appreciate that, Thanks 🙂 ). People in the western world read from left to right. So the eye will automatically follow that path (Hope you follow it too).

3- Don’t forget to include a strong headline with a really valuable benefit for signing up. Nobody will give away their private contact details to you for some small perceived benefit. They really need to feel that the benefit is far more valuable than the risk of giving You their contact information.

4- Always use the word FREE. I had said this before, the word "FREE" in this online world is the best selling weapon you can have to get anything and is the one that gets the knee-jerk reaction from your visitors. It is the magic word like "open sesame" that opens the closed fist and pushes your online visitor towards giving you their contact details (Hope it does with you : ) ).

5- Don’t be cheap. Offer a valuable free incentive for subscribing. Even though you might get some people to subscribe for no reason, still some others that will want something really valuable and not just a single report, right now besides the ebook I am giving away, you get an email with a white hat tactic to get your keywords into the 1st page of Google, this tips may not be for everyone, you need to be very cautious but I know it works, you only will need to search for the right keywords you want to  target.The only you need to do to get it, is to subscribe.

6- On your opt-in page have an attractive graphic of your free Gift. People are visual beings. A picture is far more persuasive than hundreds of words.

7- Create a list to show the benefits you are offering to your opt-in list. You are offering a free incentive but over and above this you would like to provide them with other ongoing benefits such as advice on a particular topic (This applies more to a whole opt in page than a form in a blog, but to translate that into a blog, just use 2 or 3 reasons why to subscribe). You want to be able to have a reason why you are mailing with information and product offers.

8- Don’t confuse your visitors with too many points, stories and offers. Your main purpose is to entice them to give their contact details. Have one message for this. Don’t try to do too many things at the same time. You might just end up confusing rather than persuading. We all need to be like salesmen, actually we all are selling something rather is a product or an idea or service, even when you try to persuade your son to turn off the TV and got to bed, you are actually selling him the idea (personally, I think it is a lot easier to make sales online with total extrangers than to convince my son to not yelling when I turn off the TV).

9- Don’t be too forward. Just ask for the name or even just the email address. The less information you request, the higher your conversion. People are very cautious when it comes to giving their valuable private information. Think of what you would do yourself. I can bet you would hesitate to give too much information about yourself when considering an opt-in.

10- Display a privacy statement or link to one on your site.
It’s important to offer an assurance to your visitors that their information details will not be given to third parties and that they will not find themselves being flooded with spam from unknown sources.

Working to build an opt-in list is the main purpose of every internet marketer!

Are you already building one? Or did you have already one?

To Your Success,

Luis Torres

www.marketing-business-review.com

If you like the Free Info in this Post, please consider to buy me a coffee

Top Commentator Link Love – October 2009


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October ended and even that I had more time to update I just managed to write a little more but not what I want it. Still struggling with too many things to do and too little time to do them (I wonder where I had heard that before, 🙂 ).

Last month worked real hard to create 100 math excerises and the college suppose to pay me on October 15th but I did not got those 300 dlls they told me, so I ask them what happened and they told me, not to worry you will be paid on next pay day, so I assume it will be October 29 or at least 31st but it seems they still not want to pay me.

I will need to ask them again on Monday what happened. Sorry for this little rant but I was expecting those 300 dlls because I almost spent them already even before I got them, lol.

But not all is bad news for me,  I may be closing a good $2500 deal for 4 days of work in my offline business, seems some foreigners want to come to Monterrey and need the breakfast, lunch and dinner during 4 days, I hope we can close the deal fast.

Ok let me stop my ramblings, today I wrote this post to thank my readers and of course to give the monthly prize to the Top Commentator of Last Month.

Without further ado, my Top commentator post.

If you are new here then you should know that I reward my Top Commentator with a 125×125 banner ad on my MBR dot Com Sponsors right side bar widget for 1 full month for FREE and of course a link love in this post. It will be one like this every month after the Top Commentator widget resets.

I also reward any of my commentator with commentluv, you can leave me a comment and get a reward even if you do not win this Top Commentator Award

This October brought us back a relentless winner coming for his lost throne to get the Top Commentator monthly prize.

Without further ado lets talk about the Relentless Winner that this occasion did not reach this prize….

If you reach the 20 comment mark you also will get a banner ad spot, it is a 468×60 ad space in the header for 1 full month Free. This will have maximum exposure, since is the first thing a visitor will see when landing in my home page.

 The very first Top Commentator of The Month of October 2009 is a very Relentless commentator winner:

Kitchen Cabinets

Congratulations. Please join me to congratulate the efforts of this Relentless Top Commentator.

Kitchen Cabinets I need to know the code for the 125 ad, just contact me

Thanks Kitchen Cabinets!

Also I want to thank to this fine people for coming to comment in my blog.

Thank you to all for supporting me.

For more updates about how to improve your ways to make money online feel free to subscribe to my Full Feed

To your Success,

Luis Torres

www.marketing-business-review.com

If you like the Free Info in this Post, please consider to buy me a coffee


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