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Archive for October 2013

8 Excellent Tips on How to Run a Guerilla Marketing Campaign


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Guerilla marketing can be one of the most effective ways of gaining visibility and attracting new customers. What is guerilla marketing? Well, it is when you use fun, new, and innovative ways for promoting your business, products, or services. It can be used almost anywhere, including the internet. We are going to cover 8 tips and ideas to help you with your online guerilla marketing campaign.

Creating Videos

Videos are one of the best ways to grab someone's attention. It's been proven over and over that people pay attentions to videos way more than they do text or audio, so use this to your advantage and come up with some creative videos and watch your traffic sky rocket. With sites such as YouTube, you will have no problem publishing it to a place where everyone can see.

Hosting a Webinar

If you can interact with people and keep them entertained, then it is a great idea to host a webinar. They aren't too popular yet, but are starting to be seen more and more. What a webinar is, is an online conference with multiple people. So you will be talking to your audience about your niche and providing them value with a live presentation. You can provide tutorials, explanations, or anything else that you think will help your marketing efforts.

Create a Podcast

Having a consistent podcast can do wonders for marketing campaigns. Since a podcast is basically just 1 or more people talking about certain subjects, they can easily be made into audio only files for easy access. Even if you do plan to video tape the podcast, make sure that people who are only listening won't miss out on much just because they aren't watching.

Blogging

Although blogging can hardly be called innovative or new, you can always use different strategies to attract new viewers. Blogs can be used in so many ways that they are an essential part of any marketing campaign. They can be integrated with social media, used to post interviews, allows multimedia, and everything else. So make sure to have a blog up and running and come up with a creative and fun strategy for it.

Provide a Free Sample or Trial

Although you may not like giving things away for free, it can be a very good idea. Providing people with a free way of experiencing what you have to offer might be the push they need to finally buy your products. Not only are they more inclined to buy the products, but they will also let their friends and family know about it. There is nothing better than word of mouth, so if you can, give your potential customers a taste of what their money is about to buy.

Host Community Events or Contents

Having people come together to interact about your niche can really bring you come good visibility. Even if you don't decide to promote your products or services, your company will look good in the eyes of your community and more people will know who you are. If you host a contest, you will probably need to have some type of reward, but all of those details are up to you.

Use Unique Images on Social Networking Sites

Images have always been a big part of social media, so join in all of the fun. Images are still just as effective as they were in the beginning, so if you can provide some relevant images that are appealing to your target audience, you will start to see some traffic.

Keep in Touch With Your Audiences

When you are using guerilla marketing techniques, it can be easy to forget to actually respond to people who comment on your things. You should make sure and take the time to talk to your audiences because that is exactly what they might need to give them the last push into buying your products or services. Once people see that you actually care about what they have to say, then they will feel much more connected to your company and will start to trust you.

There are plenty of guerilla marketing tactics, these are just 8 that should get you started in the right direction.

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