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People are all the time asking, “How are you able to help to increase my web sales?” And all too often, after I ask them to tell me about their enterprise models I uncover they’re selling only one product. So I ask them, “Have you ever considered selling backend merchandise to your customers?”
Backend merchandise are simply other products you may offer to your existing customers after they’ve made their initial purchase.In fact, by adding just one more product to your site, you possibly can increase the lifetime value of your customers–and improve your revenue–by 30 to 50 percent.
For example, you can:
1. Offer merchandise that complement your preliminary product. For instance, in case you sell laptop, provide your customers a laptop computer bag to carry them in. Or you may Biometric USB Flash memory with FingerPrint recognition, SecuriKey USB Access Control for Mac & PC , ioRAID Encrypted External Firewire/USB 2 Combo Drive, ioRAID Standard Firewire / USB 2 Dual Interface External Hard Drives–the checklist is endless.
2. Sell extra of the same product at a discounted price. If your product is refillable or needs to be regularly replaced, this strategy works especially well. For example, when you sell issues like printer cartridges or batteries, you’ve bought it made. But even if your product isn’t refillable, you can show your customers you appreciate them by offering them a particular discount on the product they’ve already bought. That way, if they like the product, they’ll buy it as a gift for family and friends.
3. Use paid subscriptions as backend products. If you’ve established your self as an knowledgeable in your industry, you may build in your reputation by providing a subscription to premium information, available solely to members. For example, in case your main product is a fly fishing kit, you may sell a subscription to an exclusive course on superior fly fishing methods as a backend product. You may deliver this paid-for content through a members-only website or by e-mail.
4. Try splitting up your present product. For example, in the event you were selling a e-book on easy methods to organize your home, you might offer a fundamental version for $9.95 to generate a large volume of gross sales at a low price. Then, 30 days later, you would offer your customers an advanced, expanded version that features home office management and scheduling software program for $29.95 and even $39.95–and increase your earnings dramatically.
5. Try promoting your prospects an upgrade to their product. If they’ve used and liked your fundamental model, your customers will probably be open to receiving provides for an upgraded version. For example, for those who sell e-books that teach people how one can use a particular piece of software, you may sell updated versions to previous buyers when the software bundle in query is upgraded.
6. Write a e book or create a video. E-books are nice backend products with high profit margins. Consider writing a brief book on a topic related to your product or service. For instance, for those who sell connoisseur puppy food, you might consider writing a guide titled “Training Secrets That Will Have Every Puppy Housebroken and Learning Basic Obedience in Less Than One Week.” You could even supply a particular video that complements your product or service: If you promote barbecue equipment, you might supply a video that teaches people the right way to perfect their barbecuing techniques.
7. Offer somebody else’s product. Probably the fastest–and easiest–way to add new merchandise to your site is to hitch another business’s affiliate program and recommend their products in alternate for a percentage of every resulting sale. Selling affiliate products could be a very lucrative approach to increase your sales, especially since you don’t need to spend any time or money developing a new product of your own.
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