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Once upon a time, there was a kingdom ruled by 5 cool kings who reigned in peace and harmony. The kings, whose names are Salutation, Presentation, Consummation, Perseverance, and Enticement, stay in a wilderness crammed with wanderers, each seeking the proverbial pot of gold.
The position of the kings is to guide these wanderers of their quest, because as the visitors get rich, so does the kingdom. The twist is that these monarchs do not live in a fairy-tale, but in a fact-based new e-book that exhibits current and would-be information marketers the best way to launch lucrative companies on the Internet. So what is the deal?
The kings’ story, says Robert Skrob, co-author with Bob Regnerus of “The Official Get Rich Guide to ,” is a parable. “The kingdom is actually a website, and the surrounding wilderness is the cyberspace,” Skrob says. “Every wanderer who passes by is a possible customer, and the kings characterize the 5 steps of the advertising and marketing process. Just as they have to work together with out getting in each other’s way, an info-marketer has to include all five steps within the marketing campaign, and comply with these steps in correct order.”
Thus, King Salutation is the first to greet and welcome visitors to the kingdom. His job description, Skrob explains, is “to make individuals feel comfortable, and never frighten them away by asking too many questions. And, he doesn’t force the visitors to take heed to the kingdom’s whole history, but, rather, describes it with a few choice words.”
Once the visitors ascertain that they have entered the kingdom that’s right for them, Salutation helps them over the border and leaves them within the capable arms of his co-king, Presentation, the kingdom’s official tour guide. “He is a masterful speaker, capturing the imagination of his visitors,” Skrob explains.
“He additionally knows how to point uncertain guests in the right direction, convincing them they’ll achieve all their get-rich goals proper there in the kingdom. And, he can even motivate the guests to remain in the kingdom with small presents and different incentives.” The customer is then passed on to Consummation, who shows them the best way to exchange their gold for the objects they seek. He keeps the eager vacationers – those who went by way of two previous kings, as well as those who impatiently scaled the wall to get directly to him – on the fitting track. “His job is to offer all the knowledge the visitors must successfully complete their journeys,”
Skrob notes. Perseverance’s job is extra laid-back, but crucial nonetheless: to comply with the visitors who depart from the dominion without leaving any of their gold behind, making sure they know they’re all the time welcome back. He keeps in touch with them with frequent messages and “knows how you can be persistent without being a nuisance,” Skrob says. The fifth king, Enticement, has essentially the most difficult job of all: he roams the wilderness in search of the specific form of visitors who are almost definitely to be lured into the kingdom.
“These people may not know of the kingdom’s existence, so they wander aimlessly searching for someone to show them the way,” Skrob says. “So Enticement hires agents who search for wanderers the king wouldn’t be able to find by himself. These agents ship the lost visitors back to the realm of 5 kings.” This parable, which highlights the significance of a well-structured and focused web site that attracts, slightly than repels, visitors is featured in the book, released in September 2008 as a sequel to final year’s
“The Official Get Rich Guide to Information Marketing.” “Both books feature profiles of people who became extraordinarily successful on the Internet,” says Skrob, president of the Tallahassee, FL-based Information Marketing Association. “When you use a website to market your product, you can make sales anywhere, at any time, without lifting a finger. There’s no question that, for any info-marketer, Internet is a good way to make a number of money.” And, as soon as info-marketers follow the five kings, they are going to all live happily ever after.
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