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Your 2008 Web Marketing Plan


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Below you’ll find twelve concepts to drive qualified leads to your Web site over the subsequent year. Even in the event you don’t observe this actual order, it might make sense to begin with January and February’s tasks as a result of they lay the muse for the rest of the year.

January: Set Up Google Analytics. The cause why this is first on your month-by-month plan is because you should have a benchmark to compare to your year-end results. The purpose I suggest Google Analytics over another traffic report program is the price–free–and the quality, comprehension, and value of the program.

February: Do a Keyword Analysis. If you utilize the language of your prospects they’ll find you at the search engines. You can uncover the words they use by way of an in-depth keyword analysis.

We used to suggest keyword analyses to companies in aggressive industries. Now every business is aggressive on the Web, and chances are high your competition has already had a keyword analysis done.

Use a software like Keyword Discovery or WordTracker to help you discover what your prospects are Googling, or have an expert do an in-depth analysis.

March: Review Your Web Site. Take what you learned out of your keyword analysis and rewrite the copy in your Web site. Focus on web page titles, headers, and your body copy. It’s also a good suggestion to read through your website and excise any out-of-date copy.

April: Gather Information. There are so many superb resources out there for keeping up with what is going on on in your industry…or–better yet–your customers’ industries. One of the very best ways to handle all of this incoming information is thru RSS: Real Simple Syndication.

Blogs, podcasts, engines like google and many Web websites can generate newsfeeds that you would be able to subscribe to and manage in one place. Set up a free account at Bloglines or a personalised Google page and begin subscribing. Then watch targeted news and knowledge flow your way.

May: Get Social with Social Media. Social media Web websites are locations where your clients and prospects congregate. You ought to be there. Don’t take a look at this as a spot to push your merchandise and services, but rather to hear and learn. B2C corporations should try MySpace, whereas any business can benefit from a presence on Facebook or LinkedIn.

June: Focus on Your Blog. With your key phrase analysis below your belt and a fresh delivery of news and information in your chosen areas of expertise, posting recurrently to your blog needs to be a snap.

I can’t consider anything that may jumpstart your natural search engine visibility and set up your experience and credibility faster than a focused, content-rich blog.

Beginners: If you do not have a weblog and aren’t able to take the leap, contemplate finding the influential bloggers in your niche, then learn and comment intelligently on their blog. It might be a good first step into the blogosphere.

Experts: Set a objective of doubling the variety of subscribers to each your RSS and e mail feeds. Put your feed signup “above the fold,” if it’s not there already.

July: Get Ready for Your Close Up. Most Web marketers agree: video is the killer app. Videos engage people in ways in which words often fail to do. Search engines corresponding to Google and Ask are returning video with conventional Web pages.

If you already have videos on your site consider establishing a free account at YouTube, starting your own channel, and uploading your videos there. A single video might bring you hundreds of visitors.

August: Spread the Word with Article Marketing. Article advertising is an underutilized technique of reaching hundreds of prospects that may have never heard of you otherwise.

By sending out short, targeted articles via an article distribution service corresponding to iSnare or The Phantom Writers, you possibly can drive links and visitors back to your Web web site or blog.

Use your completed keyword research that can assist you write compelling, click-worthy articles that cannot be ignored.

September: Dust Off Your Email Newsletter. Email could also be getting a nasty rap today due to low supply rates, but it’s still a cost-effective way of reaching a large swath of Internet users. Remember: no one’s ever coming back to your Web site. Ever. Not even your Mom. So get over it.

Instead, present a compelling cause for them to subscribe to your email newsletter so that you can stay in contact with them and retain front-of-mind actual estate for when they’re able to make a shopping for decision.

October: Publish Your eBook. Remember after I told you to set up Google Analytics? Well, now it’s time to review your stats and discover out which key phrase phrases are driving the most traffic to your site.

Maybe it is “deep fry a turkey.” Or “spanking alternatives.” Or “buying carbon emission credits.”

Whatever’s driving traffic to your site is a chance for an eBook topic. It’s an itch that wants scratching. Now, begin writing.

November: Give an Ear (or a Voice) to Podcasts. You don’t must host your personal podcast to realize and leverage the facility of podcasting.

You can discover podcasts in your niche or business by searching the podcast directory within the Apple iTunes store. (Don’t worry: they’re nearly invariably free, and no, you do not need an iPod to hearken to a podcast, only a computer.)

Listening may provde the impetus to start your personal or to no less than contact some podcasters in your trade and see if they need to interview you.

December: Put on a Webinar. The value of placing on Webinars has come down in latest years. Yugma.com presents free and cheap methods to create your own Webinars, then you can record them and promote them as digital downloads.

Whatever you methodology for delivery, Webinars can help you communicate with many individuals at once anywhere in the world.

In Conclusion: 2008 is going to be your finest year ever…if you start planning now. Don’t attempt to do every thing at once, however budget time every month to accomplish your objectives for that month.

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