Powered by Max Banner Ads
To capture attention of your prospects or readers you have very few seconds (about 7 seconds), if you fail to capture their interest then you will lose them forever, they just will click away faster than it took them to land into your site, since they were new on your site they will not remember your site, so there is not a chance they may come back. One, if not the best and most powerful tool to accomplish this task (capture reader/prospect attention) is your Headline. There are several key points to work it out an awesome and selling headline and this next 3 tips will help you to do the job.
1 Hit Your Reader´s/Prospect´s Emotions
Psychologists knows that most of our buying decisions are based on our emotions. Zig Ziglar also said, "Prospects don´t buy based on what they see, not even based on what they like nor what they need, They Buy Based in What They Trust". To make them buy "You" and trust you and your headline that will lead them to read your article or buy your product, you will need to use headlines which gives your readers a strong emotional benefit or reaction. Some common emotions are:
Emotions you can hit into are a desire to feel:
- Attractive
- Sexy
- Assertive
- Confident
- Energetic
- Pampered
- A sense of belonging
- In control of their own destiny
- Wealthy
- Proud
- Respected
- Safe
2 Put Them On Command of Their Actions
it’s really important to use active language - language that shows action and commands attention.
For instance, “Stop Online Burglars To Steal Affiliate Commissions", is a great headline, however it doesn’t command action nor does it really hit into any emotions. However, “Control How Many Affiliate Commissions You Made By Stopping Online Burglars", Control is an active and emotionally powerful word. Readers get the benefit of feeling powerful and safe and it commands action.
3 Let Your Readers What´s In It For Them
The word "YOU" is a real powerful word. It allows your readers feel as if you are talking to them, it made them feel you are there talking face to face, increasing your chances to made them trust "You" and they will feel you are genuinely interested in solving their problems and helping them achieve their desires. Instead of using I, Me or We in your headlines, use You. Using the headline example above compare the two options:
"Control How Many Affiliate Commissions You Made By Stopping Online Burglars"
"Control How Many Affiliate Commissions Can Be Made By Stopping Online Burglars"
People want to know what’s in it for them as John Chow had said many times, and when they can read that information in the headline, they’re going to be attracted by it and will continue reading your copy or article and increase your chances of making a sale or win a new reader in your blog.
3 more ideas for awesome headlines:
- Make a promise - Earn $1000 a day (be sure not to say something unobtainable)
- Make it newsworthy - New program guarantees you’ll earn $1000 a day.
- Ask a question – Do you want to ensure your financial future?
3 Easy Steps to Write Headlines That Sells
Well now you get some ideas about what kind of headlines sell, how do you begin to write those awesome headlines?
- Step 1 – You need to know your readers or prospects intimately. What are their hopes, dreams, desires, and problems? Understanding your readers/prospects will help you create an emotional and powerful headline targeted specifically at your readers/prospects.
- Step 2 – Find how your products, services or articles are going to make your readers/prospects’ lives better or solve their problems. For instance, if you sell lose-weight products and your prospects struggles with feeling healthy then you can create a headline that highlights how healthy you will be if you lose weight.
- Step 3 – Write 10 to 20, yep 20, possible headlines. Not only will this give you practice writing great headlines, it’ll help you find that perfect headline. And if you think you have a few winners you can always test them for conversion rates to find out which headline is more effective, similar as you may need to do with adwords campaigns. The secret of success is "Test,Test, Test".
Marketing and copywriting experts consider your headline to be the most important element of any effective marketing efforts. Just look into Newspapers Headlines, why did you think the Headline it is made with bigger fonts and also catchy words, they know you will not read if headlines are not attractive and make you wonder what it´s on the article.
This is also very important in email marketing, within this era that is full of spam and people getting more aware of it, if the subject do not inspire them trust and make them wonder why are you saying that in the subject, then they will never open that email and you can be sure it will end in the spam folder soon to be deleted, well at least is what I do with spam and you?
Take the time to make an awesome, powerful and selling headline and you will reap the benefits for years.
Did you spend some real time working out your headlines?
To Your Success,
Luis Torres
www.marketing-business-review.com
You´ll Love These Ones Too:
- How To Make Money Online With Product Recommendations
- Did The Spam Comment Filter Akismet Really Works?
- Convert Keywords on Your Blog Into Money-Making Affiliate Links with New Ninja Affiliate WordPress Plugin from MaxBlogPress
- Make Money Online With CPA Free Report From Gauher Chaudhry
- Being A Successful Affiliate Marketer
Good post Luis. I’m one of those that really needs to see something that grabs my attention or I’m gone pretty quick! It’s also a reminder to keep that in mind at my own websites!
Thanks for the tips!
Jakes last blog post..Build a Niche Store Guide Contest - Free Website!
Hi Jake,
Nice to see you here. Hope my headline grabed your attention, at least I see you took the time to leave me a comment, that it is all it matters, Thanks Pal.
Hi Luis,
I’m glad your online again. Found you in JC blog’s comments.
I like your post, we are in the same line.
How about the title of my post below? Will it catch your attention? Lol
Vic
Vic - BusinessAccents last blog post..Don’t make money online
Hi Vic,
It does it already and left you some comments. It looks like reverse psychology, lol. I guess I will make a test and switch to adsense in most of my ads except of course the ones people are alreadey paying to display in my site.
That is the default and I don’t think the number can be changed. Perhaps if you channel your feed through feedburner….
Hi Heart Attack,
Welcome to my blog, I do not understand what are you referring to.
Make sure you don’t say make 10,000 a day because you have to be stupid to click on an ad like that.
For sure!
pauls last blog post..British Open Prize Money
Hi earn money writing,
That´s exactly what I meant when I said unobtainable, you are right, most people will not believe you if you made such an statement.
looks pretty cool. Keep up the hard work..
paul´s last blog ..Young adult’s health
Hi Paul,
Thanks, and keep coming, you are truly welcome.
Hi Luis,
Having an awesome headline must work because I just read your article:-)
Coming from a background in marketing, I do know the importance of having a headline that grabs the reader’s attention. All the things you mention in your article are very true and should be applied. You know the old saying; “you only get one chance to make a good first impression” is very true.
Enjoyed reading your article.
Robert´s last blog ..Instant Plug-N-Pay Review
Hi Robert,
Its good to see you here again. You are right about first impressions, I do think in email marketing its even more critical to have an “open grabing attention headline”, if they do not open your email its like talking to a wall.
Great tips , will use some in my next post
Shanker Bakshi´s last blog ..Are You Feeling Uncomfortable, That’s Good
Hi Shanker,
I´m glad they will serve you. Btw, your blog post Headline its grabing my attention, very intriguing, I´ll visit you right now.
this is what i looking for . i agree with you , with great headline then we already win 50%
Hi jeandsen,
Welcome to my blog. hope you will keep coming.
Every success begins with prospects attention, without their attention you do not have any chance to succeed. Headlines are the beginning of your success or demise.
whoever is using paul as a comment name please change it, it is changing the top commentators link.
paul´s last blog ..Vernon Forrest Dead
Hi Paul,
Which Paul are you? It seems you got your name and link back.
I have had that happened to me too, where people take over my name, it happens from time to time, but most of the time they do it once and leave you alone, lol. They do it to try to get a cheap and fast link, and it is really obvious too.
Till then,
Jean
i am paul from paulmclalin.com
paul´s last blog ..Drake falls on stage - Video
I agree that it is essential to come up with great titles when generating web pages. Search engine users love good headlines.
Hi Mr. Choice,
Welcome to my blog. That´s right, you can only grab users attention with good and unusual Headlines.
On my personal website, I do try to concentrate on my headlines, I first concentrate on my headline for the reader, and then if possible, I try to tweak it for the search engine, while still maintaining a focus priority on my reader.
Till then,
Jean
Hi Jean,
That´s the best way, giving to each the Headline they love. The Headline for users cannot be full of keywords as if they were search engines, that do not make them click and read, but it is very good for the Search Engines.
I did really enjoyed reading you posts Luis, and that’s so true. I wrote that kind of artible before I loosed all of my data. Blogger should always use “YOU” instead of “I”. Your readers want to read something beneficial for them, and don’t really care about you unless they are your friend. It’s fine to talk about yourself once in a while, but you shouldn’t make a habit about it. It was really a great post anyway, too bad you don’t post that often recently..
Benjamin Cip´s last blog ..Stop Making Your Blog Look Cheap
Hi Benjamin,
Thanks. Btw, I like your new theme, looks clean and easy to read, with no distractions. You improve it greatly, congratulations.
some affiliate marketers are liers, they promise to make you earn $10,000 a month? thats just impossible for a beginner right?
Hi Kitchen,
Good to see you back. $10,000 it for a beginner seems somewhat unattainable but with time and effort it can be done and even more than that.
hey, i’m glad you’re back too…wish you more luck!
Hi Kitchen,
Thanks, I will do my best to post more than I had already did.
i really enjoy your tips . i wonder you can write more for us..
Hi Jeandsen,
I will do all I can to write more often. Thanks,
We are looking forward to you for another valuable update. We hope it will be very soon. These tips are very nice.
Agreed
paul´s last blog ..Drake falls on stage - Video
Thanks, I will try my best.
it is really nice article with related good topic….I like it very much.
Hi lawn,
I´m glad you like it.
Interesting and informative. But will you write about this one more?
Hi Clemento,
Its my intention to continue writing and this topic it is one of the most important to succeed.
needs eye catcher.
i agree all of this, needs an eye catcher to attract clickers and readers. thanks for this one.
blog.it´s last blog ..Make money online
Hi Luis,
Good tips here and I agree. Most of the time we just scanned the contents as we don’t really have the time to read the whole post. The catchy headline often does the trick to want us to read more of it.
Peter
home business blog´s last blog ..Watch Me Get To Google Top 10 Ranking
These are good and not as usual tips. I agree that hitting emotions is good but sometimes just not possible. I agree that a good writer could find emotions in almost anything but most blog writers are not as good
For example I don’t know how express emotions compared with writing about building techniques, using natural fertilizers on field or something like that. In the other way, this could be a challenge for anyone. In my opinion you share great advices for anyone who is starting his adventure with blogging. The most blogs are about something that could be very emotional so, also this tip is handy for the most.
Tipsy´s last blog ..Pazurki od Eweliny
Way to go Luis, you grabbed my attention with your headline!
Watch Cougar Town´s last blog ..Episode 3, Don’t Do Me Like That 
I’ve got to use that with landing pages and ads too