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Experience of sales and ability to look at a situation with eyes of the seller is necessary for the good expert in marketing. I would not in general take in marketing of the people who have not worked on sales: with experience of sales real vision of not simply problems of the client, and those problems for which decision the client is ready to pay comes. An another matter that experts in marketing have a basic difference in the approach to the decision of problems, and at least in an ideal are people of different type: pessimists and optimists. The expert in marketing is at heart confident that their production is the most ordinary and advancement standard. It is surprising, as clients still buy something! Also it is necessary to do urgently something that they bought and further. And the good seller is assured that production is magnificent, both the company marvellous. And all the rest are annoying trifles which should be corrected urgently to what it (the good seller) really puts efforts.
The situation in different branches considerably differs. In B2C the basic tool of advancement is actually marketing – advertising of all kinds, btl-tools, PR in mass-media, sponsorship etc. Marketing (in particular, advertising) budgets are considerable and accordingly a role of experts in marketing and the requirement to them are extremely high. Here again, certainly, the vocational education is necessary. And agents on sale in such business (at all their importance) – workers not so “key” and quite replaced. Their salaries are bigger than salaries of experts in marketing, and the aggregate profit essentially are less much more low.
And here if it is a question about B2B where there is a sale of technologically difficult and expensive decisions, personal, active sales become the key tool of advancement. In this case a leading role at the seller, as though it was called – the manager on business development, the manager or the marketing representative (so sellers name in IBM). And a marketing role (along with analytics) is to support sales. In this case marketing occupies the subordinated position, and as to salaries – at sellers they several times, and at key sellers – and 10 times more than at experts in marketing. And analytical work not always so is necessary – quite often skilled sellers without any researches can get requirements of the client and even to express them “in money”.
Both at all thus and in B2B, and in B2C managers pass and from sales in marketing, and on the contrary (and sometimes come back). If you are the person and the professional – you know, in what is your force, and work there where you are necessary. And then all the rest, including the main thing is sensation that the life is lived knowingly.
Today it is quite easy to find a good business 2 business connection – this is where a professional appointment setting can help you a lot.
And some general tips – today the web technologies give you a truly unique chance to choose what you need for the best price on the market. For example, search for appointment setting companies. You will be surprised how fast you can get set of products and prices for them. Funny, but most of the people don’t use this chance. In real practice it means that you should use all the tools of today to get the information that you need.
Search Google and other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and participate in the discussion. All this will help you to build up a true vision of this market. Thus, giving you a real chance to make a wise and nicely balanced decision.
And also sign up to the RSS on this blog, because we will do the best to keep this blog tuned up to the day with new publications about appointment setting industry.
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