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You have learnt it before: content is king! With rivalry for Network traffic and visitors increasing on a day by day basis, there is very small chance for mistakes . As the Internethas grown, several multiple Websites have been created, with more coming forth on a daily basis. This means that it creates such a situation that can be termed as ‘survival of the fittest’ or in some cases, ‘survival of the very best’. When it comes to employing the necessary technical know-how to keep you on top of the game, you either have it or you don’t. While there are many ways to get visitors to a Website, using the right subject matter stays the unquestioned king of search engine optimisation and successful traffic multiplication.
The importance of having the correct content on your Site can not be overemphasized, even when search engine optimisation and search engine merchandising (SEM) are put into consideration. For example, a typical search engine bot crawls Websites looking for what to index and when there is nothing to crawl it will naturally return empty handed. This is completely natural as you cannot typically retrieve something that is not there. Also, the more content there is on a given Internet site, the more often search engine automatons will crawl or in other words, go visiting. Thus, less messages means less visits which cannot be good for your endeavours in claiming the number one places on search engine outcome pages (SERP).
Ultimately, it is not only necessary to ensure that you render regular subject matter on your Internet site, it is even more important to ensure that the message is relevant to the Web site or blog niche and that the subject matter is unique. Having unique content prevents plagiarizing which most search engines frown against. Furthermore, many search engine bots compare Web content with the presupposed niche or specialization of a particular website, thus when for example, an African proverbs Web site is full of clauses on Network hosting or engineering or a Website that is supposed to be a technology blog with several technology-related articles hosting several Web content that is related to topics like Weight gain, Weight loss and Weight management pills, the search engine crawlers sense that there is something wrong thus potentially tagging the web site as a phoney one. Therefore, it is extremely important to make sure that apart from having regular supply of contents, there should be relevant to your chosen niche and made as unique as possible. While no one can guarantee success, this remains a tried and tested way of ensuring that you remain relevant and stay on top as one of the very best when it comes to ranking number one as far as search engines are concerned.
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