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Archive for Social Media

Linkbaiting Is A Great Way To Get Natural Backlinks


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Linkbaiting is an increasingly popular method of enticing people to create links from other websites to your site to ultimately generate increased levels of traffic and improve your websites rankings in popular search engines. The way this is achieved is by uploading web content that people want to share with their family, friends or readers of their website. There are many ways of doing this, but that does not mean that it is easy.

If you take heed of the suggestions below, you are sure to create some successful linkbait for your website…

Humor is a global medium that almost everyone can appreciate and for that reason, it must be said that the most successful linkbaits are commonly based on humor. A humorous linkbait does not have to be a 2 minute stand-up routine or a birthday family video, if you can write your website or blog posts in a way that is lighthearted and contains some inoffensive jokes then you are sure to attract some backlinks.

One fantastic, but as yet not so popular way of creating links to your website or blog is to offer free downloadable or online software. Examples of this could include a currency converter for financial websites, pregnancy calculators for expecting mothers, a shopping list tool for food or shopping websites; anything that people will find useful and be compelled to pass on to their friends.

An alternative to this is to organize a prize draw or competition for users of your website. If you really want this method to work, you need to properly advertise the competition via cost effective means such as social networking websites.

If you enjoy keeping up with daily national and international news, then you could use this to your advantage and keep your website or blog constantly updated with news. Being one of the first websites to offer this information means that more people are likely to link to your site to show their friends and colleagues.

Another take on this is if you have specialist information to offer or experience in any particular field of study. New research is always popular and if you are the first to publish new information, it can create a web of backlinks within a very short space of time.

The methods listed above are the most commonly effective forms of linkbait, but there are others that are rising in popularity. Viral videos is one very successful form if used correctly; that means not hosting it on another video sharing website, but on your website or server, as long as it can handle that bandwidth!

Now Try – Linkbaits

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Social Network Marketing, What Network Marketing Professional Want To Know


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Social Network Marketing is a term we are going to be hearing a lot as Social Media and Network Marketing are drawn together. Network marketing has always been a social experience, so what’s the big deal? social network marketing is the big deal and it is going to get much, much bigger.

Studies not so long ago indicated that the 500 million plus Facebook users didn’t pay much attention to the Facebook ads. It was thought that people go to Facebook to hangout with friends and not much more. However, that may be changing. The fastest growing user group on Facebook are women in the 55 – 65 age group.

Yes, these are the same women that make 80% of the family buying decision. Turns out that currently the majority of Facebooks advertising revenues are from casual gaming promoters. Why? The users of casual games (Farmville, mafia wars) are women.

A recent PopCap study showed that 55 percent of all social gamers in the U.S. are women. The average age of the women users is 48. Interestingly, 46 percent of American social gamers are 50 or older while only 6 percent of all social gamers are age 21 or younger. So, it appears the kids aren’t playing the Facebook games as much as the women who just happen to be the target of most advertisers.

Why is this such good news for network marketers? Since women make up approximately 85% of the distributor force it would seem that a lot of our new distributors are on Facebook and other social media sites waiting for us to contact them.

How do we contact them? Advertising? Not on your life. social network marketing is about communicating, not advertising. Recent studies have shown that while 78% of consumers trust peer recommendations only 14% trust advertisements. That brings us back to the question, how do you contact them?

Obviously, if consumers want peer recommendations the trick is going to be how to get them to listen to your recommendations. The key is to establish a Web presence that establishes you as a peer and an expert.

Networking presentations were once dominated by presentations that brought forth an emotional response. There was the saying that “people hear your music not your words.” In fact, scientific studies indicate that an audience is influenced 7% by your content, 38% by your vocal presentation and 55% by your visual presence. The keys to great presentation were your tonality and your enthusiasm.

How do we make inspiring presentation using social media? Sincerity. Yep, there it is again, you have to be real. You must be authentic and transparent. Presentations using social media are not a filled with emotional triggers. For a social media product launch when you are filling a specific need by providing specific product you may be able to be effective by using hard sell and emotional triggers. However, using social media to find compatible business partners requires that you build a relationship.

Sure you have webinars, product presentations and meetings over the Internet, however, they are just extensions of your relationship building. These events are not what creates a social network marketing organization. The important elements to creating your online social network marketing organization are the social media funnels you develop to encourage people to want to find out more about you and ultimately join you or purchase what you have to offer.

Your social network marketing matrix consists of your Facebook site, twitter account, YouTube channel, blog, website, newsletter and/or capture page. You are creating a funnel that will pre-qualify your business partners. By the way, the pre-qualifying goes both ways. Your potential partners are using the elements of your social network marketing matrix to determine if they want to get to know you better and possibly become your business partner.

Do you need all of these elements to integrate social media into you network marketing business plan? Yes. It takes some time to set things up properly, however, once your funnels are in place you will have the tools to build an online home based business social networking organization that is yours and will last.

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The Use Of Social Media Is A Great Tool In Making A List Of Hot Prospects


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In case you have not yet realised that social media is a great tool for making a listing of hot potential customers for your personal online business and also web site, you most likely are losing out! To begin with, what exactly is social media? Substantial arrays of web sites sound to be considered as ‘social media’ internet sites.

Let’s look at a few good examples. Social Media includes any website which not just provides you with information, but interacts with you on some point – by asking for your personal remarks, or asking to rate or endorse content. Social Networking, for instance Facebook, and MySpace, Twitter, Social Bookmarking, internet forums, blogs, podcasts, videos – all of these forms are part of what we call Social Media.

In the event you failed to recognize, Facebook lately surpassed the 500 million user mark, when you don’t think social media is a great source for creating a listing of top prospective buyers, then maybe you’ll need to have a second look. The relevance of social media is clear when you think about it. People of the same interests have the tendency to gather around topics that interest them For people with an internet site for a product or service, you will have a specific market. Social Media can help you find your market, interact with them, and provide you with a way to get them to see your site or buy what you are selling.

There are many techniques social media is a good device for constructing a listing of warm prospective customers. Fb as an example enables you to develop enterprise web pages : you can request your friends to your page, that will possess back links to your site, together with revisions regarding it. Your Facebook close friends are able to ask folks they know might be interested in your internet site or perhaps product for the page, as well as in this manner you are able to increase your following. Tweets is a wonderful method to keep your visitors and or consumers current in regards to the most recent deals, special offers, activities or perhaps happenings on your own site.

If you’re motivated, and prepared to just work at it, blogs are another way which social media is a great application for constructing a listing of warm prospective customers. Let us say you like carpentry, and you are promoting a book concerning how to constructor your very own furnishings. By blogging concerning woodworking on a regular basis, those who are furthermore interested in carpentry will get your blog on the web, and commence following this. Your guide about ‘how to make your own furniture’ is now offering normal market of people that might be thinking about this. You’ve employed social networking like a great application with regard to creating a summary of very hot prospective customers without having to cool phone or canvass to get your specialized niche.

The fantastic advantage is that people who are interested in your product or service, whether from the website, community forum, Twitting, or perhaps Fb web page are pre-qualified : it’s not necessary to find out whether or not they are interested in your product or service : you know they may be. For this reason social media is a good application regarding constructing a list of warm prospects!

A local business has the capability to get through to even more clients using the net at this instant even more than ever. Learn to generate and maintain a website and also construct a brand new WordPress blog and develop publicity to your product or specialist. Web marketing has established new business possibilities and it is a recommended method in the current corporate environment. Know more and also excel at Social Media at http://www.internet-businessmastery.com

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5 Tips On How To Make Social Media Work For You


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Social media is a very powerful platform and millions of people use it to discuss their likes, dislikes and catch-up on news. Conversations about topics that relate to your industry, product, brand or service are conducted between people on social channels and if you do not engage with them you will be missing a golden marketing opportunity.

Exposing your business, product or service to a broad spectrum of people through the use of social media can have a lot of positive results. Care should however be taken with the tactics and strategies that you employ to prevent any negative reaction. Traditional advertising methods are not successful when used on social media platforms and can damage your brand and reputation.

It is very important to develop a social media marketing strategy before you jump in and join conversations all over the place. The aim of your strategy should be to create a positive brand perception and to increase online sales. Research popular social media platforms like Twitter, Facebook, YouTube and LinkedIn to determine the volume of conversations that are relevant to your business.

When you use social media for marketing purposes you should use your own name to build credibility, focus on individuals and join in the conversations. Social media platforms include blogs, micro blogging sites, social networks and multimedia content sharing sites. Try and target all of the platforms in order to build a strong online presence.

How to Make Social Media Work for You:

•Monitor conversations – Use a tool to monitor conversations that are related to keywords that you have specified. Google Alerts, TweetDeck and Seesmic are some of the free tools that are available to monitor conversations.
•Have something to say – When you join a conversation it is very important that you add value to the conversation and not just use it as an opportunity to advertise your business.
•Know the rules – Make sure that you are familiar with the rules and regulations of each social platform and abide by them.
•Show your face – People are more comfortable conversing with someone that has a name and picture. Interacting on behalf of your business and using the name of your business as signature can backfire.
•Be truthful – Beware of promising something that you can’t deliver. Social media has the tendency to become viral and you do not want to see negative feedback about your business or yourself all over the Web.

A social media strategy will only be successful if you are willing to spend the time and the resources that are needed. Some of the bigger companies have employed people to manage their social media strategies and some have even employed people to track conversations on a full time basis. The biggest difference between social media marketing and traditional advertising is the fact that you deal with individuals and not mass marketing on the social platforms. Many successful marketers have struggled to adapt to the social environment but you can be successful if you follow the guidelines, focus on the individual and add value.

Heinrich Muller is the owner of The Link Building Guy. Feel free to visit his website for more information on Social Media Optimization, SEO Link Building and Search Keyword Optimization.

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Local Business Marketing Is Compatible With Facebook And Twitter


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Social Media sites like Facebook and Twitter are huge. Therefore, it only makes sense for companies to use them in their local business marketing strategy. Even though it may be challenging to come up with things to Tweet about and to mention on Facebook, there are many suggestions.

The thing that all business owners, both big and small, need to realize is that millions of potential customers are following these sites. Therefore, it’s essential that the things you write and Tweet about should be at least somewhat informational and valuable to the readers.

Here are a few ideas to help you get started. And like anything, once you get started it will become easier by the day. Keep this in mind: on Twitter, you can only have 140 characters per tweet, so keep it short.

People like quotes. It seems that readers respond to quotes on Facebook and Twitter more than most anything else. If you share a quote that’s industry related, you will not only entertain a little, but can also educate.

Here’s a quote that’s also humorous, another quality that people enjoy in quotes: “A doctor can bury his mistakes but an architect can only advise his clients to plant vines.” -Frank Lloyd Wright

Link your local business marketing message to either your website or blog post. This obviously gives you more space to promote your message. It’s even best to have a blog set up on your business website. Once readers follow the link to the blog, they’re now also on your business website.

Provide a daily industry-related tip. For example, if you’re in the auto repair business, there are hundreds of simple little tips that the ignorant (like me) would be happy to get each day. As these tips get forwarded on, before long you can have a huge following of people anxiously awaiting the next tip.

Get your readers involved by asking for their help in solving problems. Most people love to share their knowledge. You give them permission to share when you ask for their feedback. You might also come up with some great ideas for your business!

Ask and answer questions of your readers. Once you get this rolling, you will have many followers who will have questions for you. It can be fun for them to answer questions and trivia you share.

You can get others from your industry involved by starting discussions. This will allow for a lot of interaction back and forth with industry experts. Your followers and you can benefit greatly from this.

These are just a few of many social media – social marketing ideas. This is also an inexpensive way way for small businesses to expand their local business marketing.
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If you enjoyed this article by Terry Schuman about social media marketing, please visit our website today. We provide many local business marketing ideas, in addition to small business internet marketing services, and help local businesses increase their online presence. http://www.localbusinessgroup.com
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Facebook And Social Media – The Next Marketing Opportunity


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Marketing as an activity is all about reaching the right customers with the right products, and the result sought is delighted customers who are more than willing to open their purses wide enough to boost your revenues. For many years, marketers stalked their target customers through various means and by trying to get their message across to spread awareness about their wares.

Traditional Means of Communication

Traditionally, marketing communications were conducted via print, broadcast and such traditional media through disruptive advertising, where advertisements appear in between the content of interest for the customer.

Traditional media does give a large reach to a marketer with its programming of mass appeal. However, the wastage is equally high, since a large portion of the audience would belong to a different segment than the one that is to be targeted by the marketer.

Enter Social Media and the Internet

The revolution stirred by the internet as a medium took place because of the fact that it is highly personalized and provides more content on-demand than any other available medium. Social sites proliferated far and wide in their usage for a few simple reasons:

The power to create and distribute content is equally available to every user, irrespective of him/her being a customer or a marketer. In the earlier forms of media, that power rested with the editorial staff of the channel or the advertiser, but hardly ever with the user.
The medium is completely personalized, and a user can create or join groups and further create content based on what he/she likes.
Opinions are free and fair. This is one reason why social media is of utmost concern to marketers, since buying decisions are no more influenced as much by advertisements. The traditional word-of-mouth marketing approach has grown leaps and bounds on social networks.

Facebook – At the Center of Social Media

With 500 million (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet.

A user interface that allows for quick communication and the ability to create fan pages and groups at the click of a mouse button are what make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available within the Facebook environment.

These applications can allow users and friends to do joint activities like playing games that run endlessly, sharing photos, videos, and web links, and many more.

How does this help a marketer?

Traditionally, media plans were drawn to include television channels, publications, or any other media that can grab maximum eyeballs and effectively reach a selected target audience. The science of segmentation and targeting has become only more accurate in the case of social media.

Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities to have a fruitful dialogue with customers. Some of these methods used popularly by marketers are:

Advertising: The first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you want your advertisement to appear.
Fan Pages: Facebook allows every brand, as well as individual users, to create fan pages for their favorite celebrities and their own homegrown businesses. Large brands have also created their official pages on Facebook that have a huge, immediate fan following around the world. The fan page has immense utility to convey first hand information about the brand and also to collect immediate and frank feedback from your customers.
Branded applications: One of the most effective ways to engage a user toward your brand is by creating an application; this could be a game or a contest, with your branding coming across subtly through it.

What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and measurement on the activity done.

The options provided by Facebook can be creatively explored and used judiciously for bringing about maximum benefits to any brand.

However, while doing all this, you need to be aware of the fact that customers have an equal say and have the ability to respond immediately to any of your actions with a thumbs up or a thumbs down. Availing the service of a social media consultant to work out a social media strategy may be required so that your efforts will not be in vain.

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How Important Social Marketing Is For Your Tourism Business?


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Almost certainly the most widespread yet the most noticeable misstep we have heard is belief that offline approach has nothing to do with on-line marketing initiatives.

Maybe the most significant approach as developing social marketing and advertising strategy in tourism industry is quality not quantity. The main focus should be reaching key influencers & establish a open social network, because social media is about establishing a dialogue, not feeding the audience. These fundamentals are frequently lost while companies perform a social media operation as they get extremely excited by what seems like an easy & mindless method to contact a massive audience. This is counter-productive and totally misses the point of developing a credible and viral way to set of contacts.

You need Social promoting in conjunction with all your Web presence. The Social Media is a modern market, with a new framework, but it overlaps with the established. Rather notably it wires your internet marketing communications, enhancing your SEO and online publicity in a significant manner.

Each Social network and channel has its own following & specialization. You could do a lot of it yourself – However as a Hotel Director or travel and tourism manager – don’t make this a full time employment.

There are countless types of social media that frequently overlap. It is crucial firstly clear categorize social media in order to pick up the right set of social media that match to our tourism industry strategic targets. Please hold in mind that you do not have to use all social media web sites to do well in tourism industry. Each site is slightly diverse, that means a different tactic might be essential.

Let us first of all to sort out services that can be used in your social media approach:

Directories / portals for internet promoting in tourism
These are sites that accumulate lists as well as high level information about other websites or businesses, even simply their contact details if they don’t have a web site. These are the internet equivalent of the phone listing or else “yellow pages.”
All corporations should be listed there.
Samples: Google, Yahoo, DMOZ

Blogging for Social Marketing in Tourism Industry.
Attached or built-in into your own site, a weblog is a system to distribute articles (termed “posts”) on a regular basis. Blogs are well suited for news & announcements as well as regular updates linked to your particular offering, niche, or even place. A establishment can use a blog to increase their visibility on search engines like Google or Yahoo, as well as to build engagement with their audience or to found authority on a subject.

Micro-blogging for Social Marketing in Tourism Industry
The king of the micro-blogging planet is Twitter but other comparable websites exist. A lot of liken the service to an open, shared chat network. Twitter has a restriction of 140 characters for every memo, although lovers on these services also trade links to imagery, weblog items, & additional information of attention
Sample: Twitter

Platforms for content sharing for online travel and tourism marketing

These web sites usually concentrate in a special sort of media & are a system to upload and distribute content. For example, you can permit a video uploaded on YouTube to be used by several website, just like you could permit your images to be re-used on other sites from Flickr.
Samples: YouTube, Flickr, Scribd

Social Bookmarking for Social Media Marketing in Tourism
Social bookmarking web sites allow you to keep your preferred website pages or internet bookmarks conveniently in one place and distribute them with other folks. For each you could provide remarks and/or suggestions. The more your web page is bookmarked by other people, the more helpful content it has.
Samples: Stumbleupon, Digg, Propeller, Delicious

Social Networking in tourism industry
Social networking web pages present the most varied set of functionality, & in many of these web-sites you observe flavors of the other types of social media, such as photo sharing or conversation forums. Web-sites could orientate itself to specific communities; for example, Facebook has a very personal, informal audience, while LinkedIn is where you will locate the expert communities.
Samples: Facebook, Linkedin

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Social Media Tips That Work For Getting More Blog Traffic


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Social media is one of those Internet marketing phrases that I never paid any attention too until recently. Kind of like phrases such as blogging, micro blogging, tweet, bookmarking a blog post, and so on.

Social media is here to stay so if you are not sure what it encompasses you will want to quickly get a grasp of it. In this article we will go over a few examples of social media and how you should incorporate them into your own online business to make money online.

1. The first one to talk about is blogging. A blog can be defined as “website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on posts”.

That is saying a lot. From an Internet business point of view search engines love blogs. So do readers if you provide interesting content on a regular basis.

WordPress is the most popular blogging platform and what I suggest you get set up with. Be sure and host your own blog.

2. Get a Twitter account. Once you are set up with them you can do micro blogging. These are short 140 character tweets to your list of followers. There is a skill to building a large list of followers, but once you get it set up you can pretty much automate the whole process.

3. Social bookmark your blog posts. Get set up with a service such as OnlyWire or Social Marker to submit your blog posts to online social directories.

Directories such as Stumbleupon, Reddit, Digg, and so on are a great source for more traffic. These also serve as search engine bait as you get the search engines to spider the directories and find their way back to your blog.

4. Set up your RSS Feed. Think of this as building an email list without worrying about spam. You can even set it up for people to receive updates via email using a service like Feed Burner. As you subscriber base grows you can get a lot of daily traffic from it when you add a blog article. This will help you make money quick when you need it.

5. Join Facebook or other social networking sites. LinkedIn is a good one for business contacts. This is a good place to make online friends and can be a good source for prospects and customers for your online business.

6. Use an article converter for video marketing. A good one is Article Video Robot. With them you can convert an article into video and submit it to video sites such as You Tube, Yahoo. and Daily Motion. Video marketing is a must as Google owns You Tube and they are ranking videos in their search results more and more.

7. Join a handful of online discussion forums. The Warrior Forum is a must for any Internet business owners. Read Harvey Segal’s excellent free report on how to do forum marketing at SuperTips.com

This is a handful of social media sources and tips on using them to make your online business more effective. You must get in the social media game or find your business fall way behind. Social media is a sure fire way to make money on the Internet.

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Combine Local SEO Consulting Service With Social Media Marketing To Get Top Search Engine Placement


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Neighborhood Search engine optimisation consulting assistance corporations are dedicated corporations that deliver Search engine optimisation consulting products and services to neighborhood smaller businesses so as to support them gain top search engine placement in Google and also other significant search engines. Nearby Search engine optimisation can be a very useful way of targeting your local buyers, particularly if you’re the type of enterprise that presents services inside a specific geographical area like a town or perhaps a state. Community Search engine marketing will considerably improve it ranking and increase precise traffic out of your local prospective customers.

By improving its rankings, a internet site will be identified by far more targeted readers. Eventually, revenue, revenues and return on purchase will improve. In today’s challenging markets small businesses on the internet are faced while using challenge of competing with other organizations in the similar niche. It implies that gaining exposure and bringing site visitors for the internet site becomes hard as well. Luckily, small businesses have the possibility to consider benefits of working that has a professional Search engine optimisation qualified to endure on the web and to expand their enterprises.

Combining social media promoting along with techniques of web advertisement with regional Search engine marketing advertising and marketing will undoubtedly give any enterprise an edge in competing against other similar corporations. Web marketing is a multifaceted game and social media is component in the complete game. Your smaller enterprise should take advantages of cultural media resources for instance social networking and sociable bookmarking web sites to be able to contain the most powerful promotional campaign.

Many Seo firms deliver affordable search engine optimization consulting and instruction products and services to support small businesses to prepare diverse web optimization tactics to boost their ranking. It can be really recommended that smaller businesses perform with a professional Search engine optimisation expert who understands the ins and outs of internet advertising and marketing in order to aid companies survive and mature about the world-wide-web.

SEO and net advertising and marketing companies will surely assist your small small business gain its advertising and marketing objectives and considerably improve the ranking of its web page. This in return will increase precise site visitors, get more leads, improve revenue, boost inversion rates and attain a large return on investment.

Discover how to make money through Social Media with Social Profit Formula

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