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Should a newsletter be created in email program or in a word processor? Which email program is it better to use?
These two questions are considered to be the main ones for new email newsletter publishers. In this article we will try to answer these questions.
What is it better to choose – email program or word processor?
It could be one of the simplest questions, at least if you are just starting your email marketing campaign and your list is not so large. You could write your newsletters in any email program that is available to you or in any word processor that could permit you to save tour work in a plain text. Today a lot of writers prefer to use a word processing programs for at least the first time since it offers more text manipulation features and saving options as well.
When you have written, rewritten and proofread your newsletter in word processor, you need to copy and paste it into the main body of your email program.
For sure you will need an email program of some type to send out your newsletter without taking into consideration where you wrote it. While choosing an email program, it is needed to check stand alone programs and program that are integrated with browsers.
Today there are a lot of different programs of two these types and all of them have their own advantages and disadvantages. In considering them, it is needed to review the weaknesses and strengths of their address books and their message composition capabilities.
When your mailing list grows beyond certain point, you will face with a need to move it out of the email program and into something more flexible.
When your mailing list is large, it could be quite challenging and time consuming to add and delete email addresses from an email program than doing it in a word processing program. In managing a list of some thousands, it is better to use the find feature to quickly pick out and delete someone who wants to be unsubscribed. As well it is easy to get your mailing list back into alphabetical order at any needed time by using sorting feature of a word processing program.
As your mailing list is growing, you could want to move away from your email program and use an independent mailing service. In this case, you have to go to provider company and upload your list only one time. After it, you just paste your newsletter into the ready form that is provided by the company and click a send button. And your newsletter is sending to all participants of your mailing list.
But, if you are just starting you will need only an email program and it will be enough.
And a final piece of advice – today the online technologies give you a really unique chance to choose exactly what you need at the best terms which are available on the market. Funny, but most of the people don’t use this chance. In real life it means that you must use all the tools of today to get the info that you need.
Search Google and other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and join the online discussion. All this will help you to create a true vision of this market. Thus, giving you a real opportunity to make a wise and nicely balanced decision.
And also sign up to the RSS feed on this blog, because we will do the best to keep updating this blog with new publications about becoming successful in the email marketing industry and getting great free newsletter templates in particular.
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