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As a business owner, you surely know that it is very important to stay in touch with your customers both existing and potential ones. It is how you stay in their minds and how you increase your chances to get the best of all types of sales – referrals and word of mouth. As well, by keeping your customers updated about your new products or services as well as your current specials, they are much more likely to take benefits of them.
The most effective way to stay in touch with your list of the existing and potential customers is through email marketing. The way to make it easy and automatic is to use a service which is known as auto responder. It is just a fancy name for a service that sends your emails automatically on a certain timeline to your list of subscribers.
Today there are some quite inexpensive email marketing services. As a rule they are in the range from $10 top $15 per month and it is very easy to establish an account. After that, if you have a bunch of existing customers’ emails, you can just upload your list of customer email addresses from your file to your new account and that is all. When you add some new names to your list, you could just enter the directly into your list in your email marketing account on the internet.
When you have established your account and have uploaded your list, it is the right time to start communicating. The most suitable schedule for your email marketing is traditionally once to three times a week. If you send your emails on a daily basis, it could be very annoying, unless people signed up for receiving some daily tips. If you send your emails once in two weeks or lesser, then there is a risk that your customers will forget about you. as well, while sending your emails you have to try to avoid CAPS LOCK and exclamation points in subject lines, as it could be identified as spam letters. In this way, your emails will not reach your readers.
While thinking about the content of your emails, it is necessary to keep the short up to few paragraphs as well as keep your content focused on one particular topic. You need to deliver one message in one email instead of trying to tell your readers everything about your business. Just take in your mind that you will talk to them very soon again. As well you have to keep your content useful and interesting enough, so that your customers get in the habit of opening and reading your emails instead of just deleting them as spam.
And some general tips – today the online technologies give you a really unique chance to choose what you want at the best terms which are available on the market. Strange, but most of the people don’t use this chance. In real life it means that you must use all the tools of today to get the info that you need.
Search Google and other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and join the discussion. All this will help you to build up a true vision of this market. Thus, giving you a real opportunity to make a wise and nicely balanced decision.
And also sign up to the RSS on this blog, because we will everything possible to keep updating this blog with new publications about becoming successful in the email marketing industry and getting great free newsletter templates in particular.
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