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Cheering people to subscribe to your internet newsletter is crucial in any internet promoting strategy. Your subscription page is the one that could make or break the deal. In fact, intuitive, attractive and easy to use subscription page could increase the total number of your newsletter readers. A great amount of information could just frighten your visitors while too little information presented on the subscription page could make the process look like it was put together in a rush. If you want to increase the number of your newsletter readers, you can try the next things:
– Your subscription page has to include not more than 6 information items. You have to remember that the online and web surfing are all about efficiency and speed. For sure, no one will take the time to fill in 20 blanks with some personal information.
– Depending on the newsletter type that you prefer and your target audience, you have to require some basic name and email address. As well, asking for a geographic location will work well, but only if this information could be used in order to improve your coverage or sales.
– You do not have to request any detailed information like phone number or home address. In fact there is absolutely no sense to request this information as people could give you false information.
– You have to be sure to create really attractive design for your subscription page, but you have to remember that it has to be easy to use.
– As well you can improve your subscription rate by adding a link to an example of your previous newsletter. You also can place an image link with a snapshot from your previous newsletter.
As well the other way to improve your subscription rate is placing a short text description of your newsletter. You can write a relevant text that is announcing the type of the content that your newsletter has, how often they will receive it from you and present a description of your regular subscribers. As well it is necessary to stretch the attention on advantages that the reader will receive from reading your newsletter. It is necessary as a lot of readers will like to get your promise and then see whether you keep it or not. And the final element of your subscription page has to be the call to action – a button “Click here to subscribe” or something like this.
And a final piece of advice – today the web technologies give you a really unique chance to choose what you require at the best terms which are available on the market. Funny, but most of the people don’t use this opportunity. In real life it means that you should use all the tools of today to get the information that you need.
Search Google and other search engines. Visit social networks and have a look on the accounts that are relevant to your topic. Go to the niche forums and join the online discussion. All this will help you to create a true vision of this market. Thus, giving you a real opportunity to make a wise and nicely balanced decision.
And also sign up to the RSS on this blog, because we will everything possible to keep updating this blog with new publications about becoming successful in the email marketing industry and getting great free newsletter templates in particular.
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