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If you have created an email list of the visitors to your website, then you get something really valuable. Your list of subscribers has shown a certain interest in you and your business. It is a list of your potential customers – people who are likely to buy your services and products at some point in future. In this article you will find some tips on how to monetize your list when you have created it.
You have to understand that making a list is no small task. Even if you have substantial web traffic to your website, just a small percentage of your visitors will agree to join your list. Today people have quite negative attitude to the spam and are not willing to disclose their email addresses. Even if they believe that you will not transfer or sell this information to any third party, they do not want to get thousands of promotional emails or sales pitches from you.
The one of the ways to deal with this hurdle is to make them want to hear from you again. You need to create an interesting and informative website. When people see great content and want to see more, they are more receptive to receiving your emails. As well you have to make sure that the email newsletters that you send them out are full of entertaining and informative content so that they get read and your readers want more.
When you have created a great email list, you will have communicate with your prospects on a regular basis, maintaining their interest in your website as well as enticing them to return to your website. However, it will be a good time to think about some other ways to monetize your website. Below there are some ideas on this concern:
If you have a large email list, then you will have no problems with finding companies that like to advertise on your list. Thus, you have an opportunity to sell advertising space. But, you do not have to sell or rent your list. In this way you will betray the trust that your customers placed in you. Instead of it, you can continue producing the high quality email newsletters and sell the modest amount of advertising space on these email newsletters.
– Cross selling
You can develop some relationships with companies that offer complementary services or products. You can place links on your email newsletter to these companies as well as descriptions of their services. And for every sale that is made through your newsletter you will get some commissions.
– eBook sales
You can write an eBook about the subject of your business. It will not just bring in revenue, but as well it will enhance your reputation as an expert.
And a final piece of advice – today the Internet technologies give you a really unique chance to choose exactly what you need at the best terms which are available on the market. Funny, but most of the people don’t use this opportunity. In real practice it means that you must use all the tools of today to get the info that you need.
Search Google and other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and join the online discussion. All this will help you to create a true vision of this market. Thus, giving you a real opportunity to make a wise and nicely balanced decision.
And also sign up to the RSS on this blog, because we will everything possible to keep updating this blog with new publications about becoming successful in the email marketing industry and getting great free newsletter templates in particular.
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