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While thinking about list building pages, you probably think of bullet points, headlines and opt in boxes. In fact, all these things are extremely important as without them you will not gather a lot of manes. But as well while building a list of email addresses you have to take into consideration a psychological perspective. You have to understand why people sign up for other people’s lists.
The very first thing that people see on the list building page is your headline. Your headline has to be well written and tells the readers why it is needed for them. As well your headline has to show people some advantages of being included into your list. If it is something that you want, you are more likely will sign up. For example, if you consider the title of the article you are reading now, you want more opt ins. The same things happen with your squeeze page. If you fail to give people a good reason to join your list, they will not do it.
Even then, they could not join if they are not curious. It means that their email inboxes have been already littered with the messages and thus why have they sign up to your list? Just in order to get another one? They will not do it unless you make them interested to know something that you are going to tell them in your messages. Thus, you have to tease them with your title a little. Traditionally, people want to know ‘how’. You are reading this article as you want to know how to get some better results with your list building pages.
The title of your list building page has to lead them to the discovery that if they sign up for your list, they will find out how. Thus, you have to make your title punchy. It means that it has to hit them right in the face and get them read more.
As well you could use the same concepts while writing your bullet points. They have to be like mini headlines, but not full sentences or even paragraphs. You have to keep them short and easy to read.
In addition, you need to add a sense of urgency. The sense of the urgency could be reached by using such words as ‘now’ or ‘today’ or something like this. You can create a sense of urgency in absolutely any part of your list building page. But, you have to add as people will be able to get this information only after joining your list as in other case you could end up just being bookmarked and that is all.
So, I hope, you understand that having a great list building page is extremely important to building a great list.
And some general tips – today the web technologies give you a really unique chance to choose what you want at the best terms which are available on the market. Strange, but most of the people don’t use this opportunity. In real practice it means that you should use all the tools of today to get the information that you need.
Search Google or other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and join the discussion. All this will help you to build up a true vision of this market. Thus, giving you a real chance to make a smart and nicely balanced decision.
And also sign up to the RSS feed on this blog, because we will everything possible to keep updating this blog with new publications about becoming successful in the email marketing industry and getting great free newsletter templates in particular.
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