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In fact, email marketing has little to do with the spam, except that both forms of advertising take place through email. It is necessary to clearly understand that difference between these two types of advertising. As well you have to know how you can make sure that you get a receptive audience with your marketing campaign and are not seemed as a spammer.
Spam is instantly recognizable. It has gained the reputation over the years for its prevalence in email, instant messaging programs, usenet groups, forums, websites, blogs, classified advertisements and so on. Today you even can find out pop ups in faxes and mobile phone test messages. The main factor that defines it is not obviously the quality of the message itself, but the way of its delivery. A spam is nothing more than just an unsolicited advertisement that is delivered to the user without his or her agreement and traditionally for no apparent reason.
Spam is characterized by the fact that the advertiser could promote products, brand names, or services without any operating costs or with minimal investments. As a rule, these free types of advertising are apparent in the quality of the email message. They do not target anyone and take a blatant approach to promoting a service or selling a product. It is quite challenging to hold senders legally responsible for such mass mailing. It is much easier to just ignore spammers than to legally prosecute them. Thus the whole premise of spam messages is the one of carelessness.
On the other side, spam emails as a rule involve a high level of personal care and intricacy. Today email specialists carefully craft their pitch and could even write some original content in a style of newsletter. It takes different approach than the traditional hard sell as well. In fact, it could include even some useful recommendation ns interest articles on a particular subject. Your targeted potential customers have opted in to read your emails concerning certain topic. Thus, there is an established interest. Now the whole campaign focuses on brand building and attracting the attention, but not on hard sell.
Here it is necessary to mention emails that you get that are well written, but you do not remember ever signing up for. either you opted into an email campaign months or even years ago and just do not remember signing up, or probably one company have sold your email address to the other one. Here you have to keep in your mind that you always have an opportunity to opt out of a list that you no longer want to be a part of.
What really matters is that email marketing is a smart marketing. It is tied in with internet marketing as the user will finally click a website link that is located inside the body of your emails.
And a final piece of advice – today the web technologies give you a really unique chance to choose what you need at the best terms which are available on the market. Funny, but most of the people don’t use this chance. In real life it means that you must use all the tools of today to get the information that you need.
Search Google or other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and participate in the online discussion. All this will help you to create a true vision of this market. Thus, giving you a real opportunity to make a wise and nicely balanced decision.
And also sign up to the RSS on this blog, because we will do the best to keep updating this blog with new publications about becoming successful in the email marketing industry and getting great free newsletter templates in particular.
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