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According to some statistic data new subscribers tend to provide the highest response rates for email campaigns. Traditionally these people are trying to click through more often and are more interactive with the email content. For you as an internet marketer, it is needed to take the advantags from this activity by running some tests that will help you to optimize the experience for new subscribers. Below there are some tactics that you could use to make immediate improvements.
– You can add more efficiency to your welcome message
The welcome message that you send to your new subscribers is vital to the response rates. In order to be really efficient, this message has to be something more than simple reminding the subscriber that he or she has been added to your list. Perfectly, it has to include a personal message from the internet business owner, some details about what you will be sending out in future mails and links to your social networks and your website. There is a great chance that some of people presented in your list will come aboard in purchasing mode. So you do not have to ignore testing them out with discounts and different incentives that convince them to buy from you. You will be surprised at the quantity of people who are ready to do business.
– Try to keep all your new subscribers in the mix
In some cases, the info about your new subscribers is stored offline and it could be added to the list later. It means that your new subscribers could not be added right after signing up. In fact it is very risky, but at the same tim very common practice as new people could miss out on your email message at the time when they have the highest interest in your business. By the time your next campaign is deployed, they could have bought something from your competitors or they could just lose the interest. In order to avoid it happens, you have to make sure that all your new subscribers are added to the list before the campaign is launched.
– Try to experiment with series of follow up messages
If you are distributing newsletters, you probably have informed your subscribers that you will be sending it out on a certain schedule. Communicating with your subscribers through series of automated follow up messages could be a proper idea as well. The time that passes in between you welcome message and newsletter could be too long to wait. It is recommended to play around with these types of message as they consist of static content that could be improved through different experiments. If you notice that your second message is creating better responses rates, then you have to focus all your attention on improving your first message.
And a final piece of advice – today the online technologies give you a really unique chance to choose exactly what you need for the best price on the market. Strange, but most of the people don’t use this chance. In real practice it means that you should use all the tools of today to get the information that you need.
Search Google or other search engines. Visit social networks and have a look on the accounts that are relevant to your topic. Go to the niche forums and participate in the online discussion. All this will help you to build up a true vision of this market. Thus, giving you a real opportunity to make a wise and nicely balanced decision.
P.S. And also sign up to the RSS on this blog, because we will do the best to keep updating this blog with new publications about becoming successful in the email marketing industry and getting time proven newsletter templates in particular.
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