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Today internet is considered to be the fastest growing medium because a lot of potential customers spend a lot of time on the internet reading different magazines, newspapers, watching different TV programs and so on. It makes much more sense to invest in internet marketing as it is cheap and reaches your target audience directly.
While messages are crafted aptly and marketing campaign is targeted properly, email marketing could help you to deliver the needed content to the needed potential customers at the proper time in the selling cycle and constantly achieve really high response rates from high quality potential customers.
If you are still not sure, then for you there are several reasons why you have to invest in email marketing today:
– Global reach
There is no matter where you are or whom you have to reach, targeted emails will do everything for you. Email marketing does not have any boundaries.
– Lower costs
Costs associated with executing, designing, sending, testing as well as receiving an email are up to 80 per cent less for run of 5000 over printed mail versions. While addition email to your marketing mix, you spend less money, time and effort than in comparison with traditional ways of marketing.
You have an opportunity to initiate campaign using videos, graphics, quiz, music, games and whatever will be interesting to your potential customers in order to attract their attention and interest as fast as possible.
– It is personalized
Email marketing allows you to personalize every your email and greet every person from your target audience. It is helpful in creating some special bonds with your potential customers.
– Marketing could be done in the regime 24-7
With your emails your target audience could understand that you have something to offer them, even when you are not in front of your computer screen.
– Some measurable results
Today there are some special tools that could accurately measure conversion rate, click through rate, how the person get to your website as well as it will allow you to assess the results of various email marketing campaigns.
– Targeted marketing
As prepackaging and custom build lists are available, you have an opportunity to reach only those people who could require your products, services or solutions without the need to bother those ones who do not. You have an opportunity to choose each one of your targets based on age, geographical location, spends, income and any other parameters.
– Opt in and opt out options
Emails traditionally contain opt in and opt out options which assist you to shortlist your potential customers and reach just those ones who are interested in what you can offer them.
Running an email marketing campaign is very simple and you could do it even at your home.
And some general tips – today the online technologies give you a really unique chance to choose exactly what you require for the best price on the market. Funny, but most of the people don’t use this opportunity. In real life it means that you must use all the tools of today to get the info that you need.
Search Google and other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and participate in the online discussion. All this will help you to create a true vision of this market. Thus, giving you a real opportunity to make a wise and nicely balanced decision.
P.S. And also sign up to the RSS on this blog, because we will everything possible to keep this blog tuned up to the day with new publications about becoming successful in the email marketing industry and getting time proven free newsletter templates in particular.
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