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SEO backlink building may be the corner stone of every successful websites. When sites from around the Web backlink to your website the search engines regard this as “votes” confirming the relevancy and quality of your site content. Building effective links is a major challenge there are some unscrupulous service providers which use “Black Hat” techniques to the detriment of their customers.
When the rules and guidelines as laid down through the search engines like google are followed, it’s called “White Hat” link building. The various search engines (Google, Yahoo, Bing and much more) are able to pick-up on dodgy link building practises. Google provides articles and resources that can be used to research acceptable and unacceptable techniques. Wikipedia is a good source of information on ‘Black Hat” and “White Hat” techniques.
Your website could be blacklisted through the search engines like google when links from websites are obtained using unethical techniques. It is usually safer and much more effective to utilize acceptable techniques. Types of “Black Hat” links would be links from link farms, adult sites, gaming sites, 1000s of links in one day and links from banned sites for starters.
5 SEO Link Building Tips:
1. Relevancy and placing of links within the page content.
The value of the link is greatly improved if it is on a page containing content that’s highly relevant to your site, service or product. When placing a link on the site always attempt to put it inside the content of a page. Footer links have forfeit lots of value and isn’t effective anymore.
2. Domain Trust.
In order to become a trusted site within the eyes of the search engines like google you’ll need links from existing trusted sites. Prevent links from “bad neighbourhoods” by any means. Whom you link to and who links to you plays a very important part of domain trust.
Always make an effort to make your anchor text look natural. If you use the same anchor-text containing keywords constantly the various search engines will penalize your links. Take a look at including phrases like “my hot site” or ” visit my site here” in certain of your anchor-text. Do not over optimize!
4. No-follow and Do-follow links.
To ensure maximum value and a natural backlink building process, build “do-follow” and “no-follow” links. The average person on street does not care about “do-follow” or “no-follow” links and can build links back and forth from the sites they like. You would like your SEO backlink building to look natural to the search engines like google.
5. Pages that pass on Page Rank.
Web pages that will rank very well for a phrase or keyword that is vital that you you’ll pass on a number of this value when you place a hyperlink on them. Research high ranking pages and target them for your backlink building.
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