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As soon as you have captured attention of the reader, it is necessary to tell him, what exactly your goods can make for him. Your buyer is not excited at all with how long you developed these goods, how many years you have conducted in business, or how many decades you have spent for learning your art or skill. He is interested only in one thing – what advantage will bring purchase of your goods personally to him!
Having taken possession of attention of the reader, it is necessary to list benefits, which he will get if purchases your goods.
Motivation of desire. The part of advertising motivating desire – that part in which you represent the facts concerning your goods, convince your buyer, and motivate his desire to operate.
Results of interrogations show that at least 80 % of the people reading advertising – especially those who read it for the first time – they are inclined to doubt its reliability. Hence, it is absolutely necessary for you to present to the intending purchaser the confirmed facts about the goods!
The more of the facts you can present, your offer will be especially reliable, and more goods you will sell. Buyers consider the facts as the reason or the justification of the purchase – to prove to yourself and others that they purchase not because of dexterously constituted advertising, and on the basis of the certificate of buyers of the goods.
In other words – the part of the text motivating desire should create reliance in mind of the buyer. It should certify him that he understands in purchases, to testify to the advantage promised by you, and to help him in case if someone will doubt in correctness of his decision.
People are inclined to believe to that, what answers their desires, fears, doubts and other feelings. As soon as you have caused a consumer confidence – he starts to use logic and mind for support of the trust. People trust to what they wish to trust! If the person reads your advertising till now, it means that he wishes to trust it! And your problem is to support this desire!
Study your goods and all its properties properly, imagine desires of the intending purchaser, and you necessarily will find set of properties of the goods answering to desire of the intending purchaser to acquire it.
For acknowledgement of growing popularity of the goods, use results of tests, schedules of growth of sales, and certificates of buyers.
Represent in mind of the buyer a picture. Force him to imagine that he possesses your goods! Allow him to see all promised advantages mentally. Allow him to imagine himself better founded, healthier, having considerable quantity of spare time – to see, how dreams come true!
You can devote to this part of advertising couple of sentences or even the paragraph. If you wish to finish sale successfully – this part should be necessarily present! Study examples of good advertising, hear to radio advertising blocks – this element will be necessarily included, and it is responsible for success in sales! Remember: without motivation of desire you will sell nothing!
And some general tips – today the online technologies give you a truly unique chance to choose what you want for the best price on the market. Strange, but most of the people don’t use this chance. In real life it means that you must use all the tools of today to get the information that you need.
Search Google and other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and participate in the online discussion. All this will help you to build up a true vision of this market. Thus, giving you a real opportunity to make a smart and nicely balanced decision.
P.S. And also sign up to the RSS feed on this blog, because we will do the best to keep updating this blog with new publications about this “earn money online business opportunity” industry.
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