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At this stage on the basis of the texts (information), granted by the client, or present on a site of the client of the information it is carried out so-called SEO-copywriting. Under SEO-copywriting here is understood, first, processing of existing texts and their adaptation towards the web-environment and, secondly, a writing of missing (new) texts. SEO-copywriting – important enough stage in site advancement for decision-making on purchase by the potential customer depends on quality and quantity of the information on a site.
At this stage experts in advancement carry out all complex of actions for contextual advertising:
– Issue recommendations about realization of contextual advertising in search systems, advance budgets;
– Plan, organize, and supervise contextual advertising of the client;
– Monitor duly invoicing and their payment;
– Optimize a site under contextual advertising (or issue to the client of the recommendation);
– Regularly observe and increase efficiency of contextual advertising and grant reports to the client.
Regular monitoring and the reporting.
At this stage experts carry out the constant control over all significant parameters of the project: items in search systems by inquiries, authoritativeness, attendance, a site and information condition. Also is led monitoring of competitors, their methods of advancement and items in relation to an advanced site. All carried out actions are reduced in the report, which is granted the client, as a rule, in the end of each month of works. In the report are issued recommendations about the further cooperation with the client, which can concern such questions, as expansion of the list of inquiries, improvement of convenience of a site, use of other kinds of advertising and so on.
The communication organization “the advertiser – an advertising expert”.
One of the most important stages of complex advancement is the organization of a so-called feedback with your client on advancement. Without a feedback you work blindly because for you there is no accurate picture of that occurs at your client. Even if your site takes in the lead items by the most “tasty” inquiries, sales can be far from ideal for many reasons.
At the given stage it is necessary to organize a feedback at least on three channels:
1. Granting by your client of the report on accesses from a site (in an ideal, the sales report from a site). Such document will allow to evaluate quantity of accesses and sales, and also to analyze the reasons of unsuccessful accesses. It is very useful both to an advertising expert, and for the client.
2. Operative information interchange between you and your client on advancement.
3. Operative fulfillment of recommendations of an advertising expert.
To move ahead on the Internet effectively it is necessary active sharing of two sides: advertising experts and the advertiser. Effective work allows achieve significant successes and to increase effect from advancement.
In case you are looking for online business opportunities for women – go to this web site. This is the place where you can see different online business opportunities and choose the ones that fit you better.
And some general tips – today the Internet technologies give you a really unique chance to choose what you require at the best terms which are available on the market. Funny, but most of the people don’t use this chance. In real practice it means that you must use all the tools of today to get the info that you need.
Search Google and other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and participate in the discussion. All this will help you to build up a true vision of this market. Thus, giving you a real chance to make a smart and nicely balanced decision.
And also sign up to the RSS on this blog, because we will do the best to keep updating this blog with new publications about the market of online business opportunities.
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