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Complex advancement is in a broad sense an advertising, which helps to sell your goods and services effectively and to earn money.
If complex advancement really such useful thing, why is very seldom it possible to meet the Internet site, which not only is optimized under search systems, but also itself is the effective instrument of sales?
To that there are some various reasons:
1. Complex advancement is not fast action. Really, to start to receive results from complex advancement to the customer it is necessary to wait from 2 till 4 months. And many clients come with words that “advertising is necessary still yesterday”.
2. Complex advancement is not cheap desire. Creation of effective advertising, the detailed analysis of the goods or services, the analysis of a site, action in SEO, copywriting, contextual advertising – all this complex cannot cost very cheap. Many clients want “cheap but good”.
3. Complex advancement requires high qualification of the executor. More precisely, for complex advancement is necessary the command of executors: an advertising expert, the expert in SEO and to a context, the copywriter, and familiar with principles of adaptation of texts towards the web-environment, the manager on work with the clients, capable to convince the intractable client. It is possible to meet such harmonious collective very seldom.
4. For achievement of result the client should be in constant contact with the executor. The real advertising expert will be busy with client until will not get answers at all necessary questions. Also will stick to him further, and it is constant: to write recommendations, to ask materials, reports and so on. It is very seldom when client understands it and in a condition adequately to answer questions.
What will survive – optimization or advertising? A prospection.
Future prediction is ungrateful business. There is a risk to assimilate to the weather forecasters predicting every day hurricane “just in case”.
I will try to glance for some years forward. What will occur to services in optimization? Will clients start to realize, that it is not enough SEO for increase of sales? What will win – SEO or the real advertising?
Services in optimization will be always necessary. Search systems will actively “press” experts in SEO, but those will appear cleverer and will fast “get to the core” of new algorithms of search systems. Service cost will grow after competitiveness. Level of clients will grow, but slightly.
Some clients will start to realize that for reception of commercial effect it is necessary to work hard, their percent will be more than now, but all the same such “ideal clients”, focused on complex advancement, will be in minority.
Some clients will search and order complex services, and not just SEO. But all the same the majority of clients will persistently measure success on good items in search systems of the site by several good inquiries.
And a final piece of advice – today the Internet technologies give you a truly unique chance to choose what you want for the best price on the market. Funny, but most of the people don’t use this opportunity. In real life it means that you must use all the tools of today to get the information that you need.
Search Google and other search engines. Visit social networks and have a look on the accounts that are relevant to your topic. Go to the niche forums and participate in the discussion. All this will help you to build up a true vision of this market. Thus, giving you a real opportunity to make a wise and nicely balanced decision.
P.S. And also sign up to the RSS feed on this blog, because we will everything possible to keep this blog tuned up to the day with new publications about this “earn money online business opportunity” industry.
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