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True or false? Pop ups are hated by the entire online masses and going out of style like yesterday’s plaid bell-bottoms.
Answer: False! …Believe it or not.
The research team over at http://www.marketingexperiments.com recently conducted an in-depth study on the effectiveness of pop up windows.
The startling conclusion of this study?
1. Pop ups still work.
2. In many cases they outperformed page-embedded subscription boxes on subscriber conversion.
I know it seems against all odds but it’s true. You’ll often realize some startling things about “what really works” when you collect hard data.
Ready for another one? Here it is: True or False?
Pop ups and pop unders are effectively blocked at least half the time by end user software.
Answer: Trick question!
There are deliverability issues with pop ups and most of their permutations. Aside from the pop-up blocking software that many visitors have installed on their machines, there is also a built in blocking feature in Windows XP Service Pack 2.
So yes, if you’re doing pop ups the old way, you’re likely to see less than average results. However, there are dozens of ways to bypass both commercial pop up blockers and Windows XP pop up blocking.
The most promising techniques available currently are the “fly in” or “pop over” methods of “pop up” creation. These ads aren’t really “pop ups” in the strictly technical, code-based sense of the term but, for marketing purposes, they both look like and behave like regular pop ups.
You may have already realize of my pop-up window (by the way, I hope it isn’t make you mad as hell, so if not, would you please subscribe and get 10 killer strategies to increase your traffic and you also will get the password for my MBR subscribers resources, I promise, you will not be spammed, I also hate spam entirely) that actually it is a pop over from Aweber, but looks the same as any regular pop windows but it is more effective.
The trick to these is that they’re generated as layer-elements of the parent page, as if they were a part of the overall design of the page.
This allows the ads to bypass any pop up blocking protection on the visitor’s machine.
So far we’ve seen the great efficacy of “pop window” advertising, as well as a virtual guarantee on successful delivery. Now it’s time to look at what you can do with this type of advertising.
Common uses of pop ups:
- Collect newsletter subscribers (Like Mine)
- Advertise affiliate products
- Advertise another one of your own products
- Make ‘second chance’ offers
- Collect visitor feedback on exit
Exit pop ups can be used to redirect traffic to one of your affiliate links or another page on your site (thus keeping that visitor within your loop).
They’re also ideal for hitting psychological triggers like fear of loss.
- A visitor reads your sales copy and decides not to buy.
- He hits the “Back” button on his browser to exit your site.
- This triggers your exit pop up which contains an automatic follow-up offer like any of the following:
“Wait! Before you leave, there’s something you should know. The price on this product will not remain as low as it is now for much longer. In fact, the price is going up from $27 to $87 one week from now. So, if you don’t order today…..etc, etc”
“Hold up! I’ve got a deal for you, but you need to act quickly! If you order within the next 2 minutes, I’ll drop a full 30% off the product price! Once your 2 minutes are up, this window will close and your chance to save 30% via the link below will be gone forever.”
Make no mistake, these tactics do work.
Getting traffic to your site is half the battle. The other half is maximizing that traffic for all it’s worth…
And pop ups are your #1 tool for squeezing as much time on your site as possible out of every single visitor.
To your Success,
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