Correspondence Between Copywriters And Clients

It goes without saying that many copywriters are very busy people because they have to work hard as you know. Correspondently they have no time to share their observations with their colleagues and customers. Certainly both copywriters and customers feel the lack for more intensive and frank exchange of views between them because it’s durable and mutually beneficial for their cooperation. As for me I’ve just recently realized that my position and experience in this copywriting system should give me the right to express certain views which can be useful both for my colleagues and customers. Any business contacts between people, whether they are online or offline, inherently can not do without some friction. But the task of both parties is that they do their best to reduce this nasty friction to an acceptable minimum, not shifting the responsibility for failures at each other.

In reality it often happens that a particular copywriter executes the order announced by the customer in a single sentence then this customer is dissatisfied with the execution though it’s clear that that the customer should have explained his expectations much better. But instead of this he rewards a poor copywriter with a negative feedback correspondently lowering his reputation. Most probably that in this case both have relied too much on each other to my mind. The customer has relied on the “professional” copywriter and correspondently a copywriter has relied on the professionalism and friendliness of the customer who has posted this tempting short description. The matter is that a small description can make anybody think that in this particular case the style of the article isn’t so important. Moreover even perfectly written articles on the supposedly neutral not social and political topics can be not to the customer’s liking because of the wrong emphasis for example. And nobody is able to predict what aspects of the theme the client would like to see more in the particular text. Another customer could be satisfied with a pair of lines, God only knows. As follows from this copywriters should have a stable feedback with all his customers because it’s beneficial for both parties as you can see.

The more details the customer uses for the description of his order, the more likely it is that the quality of the received text is going to be excellent. So copywriters will be able to work with a greater productivity in this case. It goes without saying that copywriters need to be understood by their customers in the right way. The lack of mutual understanding might result correspondently into mutual disappointment to my great regret. So don’t be shy when writing worthy messages to your customers. I hope you customers will be always satisfied with your writing.

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