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Telemarketing services are being compelled to operate with dwindling contact lists. It is not because the demand for products and services has declined but because a restricting legislative environment, Do-Not-Call lists, and disappearing land lines are crushing the life out of telemarketing initiatives. Even the products and services that telemarketers can sell and their approach in marketing them are being scrutinized.
There is good news though. Mobile phone marketing and text messaging is a promising development that can be exploited by telemarketing services. Just as multiple industries have done in the past, telesales industry too must widen its scope and redefine its meaning. Or it will see fate similar to the railroads that were once the leader of transportation industry but now lags behind automobiles and airways. Telecommunications consists of various ways of communications and it is important that telemarketing stays abreast with with current trends to stay relevant. Telemarketing no longer means just a conventional sales call. It also includes text messaging and mobile marketing.
Listed below is how telemarketing endeavors can be successfully enhanced by text messaging and mobile marketing:
* Ride on an expanding market: You always have two options – stick with a dying tactic and lose out or latch on to a emerging system and thrive with it. Conventional calls on land lines is fast becoming obsolete as an increasing number of people go mobile. It is imperative that telemarketers change their focus to the mobile market.
* No restrictions on contact time: Telemarketing is policed by legal guidelines that lay down time within which customers can be called. This can prove limiting and makes it hard to catch people at the appropriate time and also prepared to take a telesales call. With mobile phones, availability of prospect is no longer a challenge. Text messaging is a passive marketing approach. The text message is saved in the cell phone and can be read by the prospect at a convenient time.
* Immediate response potential: Most cell phones today are web-enabled. Customers can take immediate steps in response to a marketing message.
* Use the SMS as a coupon: Just like paper coupons are created to produce a rapid action from customers, SMSes too can contain an urgent call for action and a motivation for speedy response to it.
* Proximity marketing: In sales, nothing is more effective than catching a prospect’s attention at the right time and the right place. Proximity marketing is a technique that allows businesses to send alerts about products or services when people are well placed to act on the information. With Bluetooth and GPS, businesses can tailor contact time and message to the recipient’s location.
With the drop in classic telemarketing, there is an even greater need to outsource telesales to services that have expanded their capabilities and are acquiring new tools to spread sales and marketing messages. They have the the technology and the tools to manage text messaging proficiently and take text and mobile marketing to the next level. This is the right time for telesales companies to diversify their services. If they don’t, they will have no place in the market.
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