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This particular search engine optimisation (SEO) is usually better known as techniques that are used to get higher search rankings using unethical means. In general there is nothing unethical about the processes except for what the search engines have decided they think falls under this category.
In other words what might be considered ethical practices of pushing your blog or web site to the first page of a search for a particular keyword or set of keywords today could end up being considered unethical in a few week’s time. It all depends on how many Google toes clever SEO folk have stepped on as to whether search engine companies are annoyed or not.
Here are some characteristics of Black Hat SEO currently considered unethical and if practiced may result in making the wrath of Google turn to you and having your site blacklisted.
The first characteristic of Black Hat SEO is that the practice breaks search engine rules and regulations as set down by search engine companies. This is important to remember. There is no inherent unethical thinking here but what the search engines, for this mostly read Google, determine is unethical.
It is therefore incorrect to state that any Black Hat SEO is illegal. There are no laws involved here. or at least not any laws as set down by governments. There are laws as set down by Google of course.
However, Google even though they like to think of themselves as a goverment, the actual truth is they are not one and the only way they can slap you, oops mean enforce your "Bad" behaviour to what they considers unethical is by taking action against your web site or blog by banning it.
Black Hat SEO also may be present if it creates a poor user experience directly because of the SEO techniques used on the web site. This maybe more important for you to avoid,since a good quality site it is a must to succeed online. And it may be perceived as Black Hat SEO if content is presented in a different visual or non-visual way to search engine spiders and search engine users.
A fair amount of black hat SEO currently labeled as such was in fact ethical some time ago. It is the abuse that some "SEO" esperts practiced that made search engine companies label them as unethical.
Some of the techniques to avoid are:
Keyword Stuffing.
That is putting too many keywords in your website or blog. For instance, if you have lets say the keyword "red rose" and you wrote something like:
"I love my red rose because it is an awesome red rose since I see my red rose I want to have another red rose"
As you see is not even readable, but the keyword density it is pretty high but search engines might not like it since there is not quality for humans in that information.
A further SEO technique that is frowned upon is invisible or hidden text.
It is similar to the above but you will use the same color as the background, therefore a human eye will not see it but search engines still can read it.
A third Black Hat SEO practice that can get you in trouble with the search engines is doorway pages.
Doorway pages are Web pages designed and built specifically to draw search engine visitors to your website. They are standalone pages designed only to act as doorways to your site. Doorway pages are a very bad idea for several reasons, though many SEO firms use them routinely.
Black Hat SEO is tempting as the tricks actually do work, often only temporarily of course. They work until the search engines have upgraded their algorithms to counter the practices. What may result in a higher page ranking might also end up costing the site heavily when it is banned.
On the whole it is not worth using Black Hat SEO because of the penalty involved when caught. It is advisable to rather use efficient search engine optimisation techniques to get your site ranked higher, and stay away from anything that even remotely looks like Black Hat SEO.
Have You Ever Done Any Suspicious Action That May Be Thinked As A Black Hat SEO?
If you do, would you please tell us your experiences?
To Your Success,
Luis Torres
www.marketing-business-review.com
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Thanks for sharing. Search engine optimization is indeed one of the most crucial areas in Internet marketing, it is a perfect bridge between technology and business….
Hi Palapple,
Welcome to my blog.
Indeed SEO it is crucial for the success of any website. Even more if you want some organic traffic.
Hello Luis,
I know black hat techniques can be very tempting and in many cases they do work. However, the results in most cases are temporary and the consequences aren’t worth it. I prefer doing my SEO the old fashioned way…legitimate, hard work. It may take longer to get there but I know I won’t get slapped:-)
Thanks for another excellent article. Wish you much continued success in 2010!
.-= Robert´s last blog ..5 Success Tips Especially For “Newbie” Affiliates =-.
Hi Robert,
What a pleasant surprise to see you here again.
You are right, th old fashioned way until Google says it is ok, cuz we never know when Google will slap us again and say that the current accepted SEO today it could be the Un-Accepted SEO tomorrow. But for now lets stick with the good SEO.
I think something that will ever be an Un-Accepted SEO is SPAM, this nobody likes it or tolerate. Also, reading Google guidelines searching in http://www.google.com/support/webmasters/. This should be done from time to time to be sure you have updated information on your SEO accepted tactics.
You’re not going to fool Google with black hat techniques. It may work for a while but eventually you;ll get dinged and you won’t be found at all on the search engines.
.-= chester´s last blog ..Power Of Weat Grass =-.
Hi Chester,
Yes, using Black Hat Techniques it is actually like playing with fire, you eventually will burn yourself pretty badly.
black hat seo is one of the best source of tips when it comes to search engine optimization.
Sometimes I like underground stuff that they give
Hi Kitchen,
It may be, but you need to be very carefully with the tips you apply with your sites.
Black hat SEO was very popular few years ago, but nowadays - In my opinion - BH SEO just doesn’t work. Google will ban your site without a single hesitation and you will loose money. So it is better to obey their rules.
Google will ban your site without a single hesitation and you will loose money. So it is better to obey their rules.
which will try and parse your last blog post, please be patient while it