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I’ve been asked by several clients (on Twitter) to show them how I’ve built my main Twitter account (@Matthew_Duggan) to over 2000 followers in the space of a few months. More importantly, they’ve asked me how to use Twitter to gain more customers.
The key to Twitter success, as indeed is the case for internet marketing in general, is to ‘over-deliver’ on value – give more value for your readers than they would usually expect from a service provider in your field. This way, they know something about you, which as I mentioned means that they’ve gone from being a cold lead to being a warm lead when they get to your site. From this standpoint, they are much more likely to engage with you and your site than if they just arrived at your site ‘cold’.
They will also appreciate you sharing your knowledge with them as it demonstrates your generosity.
I should mention here that giving lots of value does not mean ‘over tweeting’ – posting tons of links and stories that aren’t useful. This is something that will soon have you metaphorically ejected from the Twitter premises. No, I’m talking about the people that use Twitter to give real value to those that follow them.
Take a look at any of the most followed people on Twitter, whether they’re in business or entertainment. They all produce massive value and in many cases, they deliver more than people expect.
Presenter, writer and witty English gent Stephen Fry has a colossal 1.47million followers at the time of writing this and the reason – in my opinion – is not just his famous status but the fact that he over-delivers on value. His followers expect him to provide them with a small glimpse into his world of filming shows, acting and writing. They don’t just get this (in spades) but they also get plenty of photos, updates and musings which make them feel like they’re getting to know Mr. Fry and what it’s like to be him. They also get to find out about his podcasts, some of which are free and some of which they pay for. His updates are also mini adverts for him as well as insightful fun for his followers. Every tweet builds his brand.
Actually, the crucial words in that last paragraph for your success when using twitter for business are ‘make them feel like they’re getting to know…’ and more precisely ‘make them feel’. Your follower base wants to feel like they’re receiving value from following you. They also want to feel like they’re getting to know you. Feeling that (rather than just knowing it) is the beginning of a genuine connection with you.
Most of the Twitter users (or is it Tweeters?) that will initially be attracted to you will all have similar issues in common and therefore have similar issues that need solving. This could be literally anything from how to get healthier to how to cook basic meals.
Whatever it is, concentrate on providing them with as much good, free information as possible to help them achieve their goals. Word will spread that you’re the person to talk to when it comes to your chosen niche and you will gain more followers which in turn will send more people to your blog on the same subject.
For the most effective way of building your Twitter followers, you need a clear method for Twitter marketing. So here’s a free video training session for you.
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