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There are two basic types of traffic that can be generated through search. Both of these processes work well if you understand how they work and work the system.
Organic traffic is the type of traffic coming to your site or blog by natural means. That is somebody browsing or searching the internet finds a link to the site and clicks on it. There are various ways this link may be found.
It could be via a search engine, another website or it could be typed directly into the address by the “browser”. One advantage to this kind of traffic is that it has a long-term and residual type of effect and the only cost involved is generally time and effort.
On the other hand paid traffic requires an investment of money as well as time and effort. There are different ways of having to pay whether it’s through the pay-per-click process such as GoogleAdwords or whether it is paid for banner advertising.
Contrary to the organic traffic which tends to come at a more uniform rate, paid traffic can surge often unnaturally and depends on the type of advertising campaign in place.
Organic traffic is the preferred form of traffic as it produces long-term and more reliable results than paid traffic. It further and more often provides long term benefits through its residual effect. It means that you as an internet marketer need to work hard at it once and reap the benefits for some time to come.
There are skillful search engine optimisation specialists who are able to work a site in such a way that search engines will index the site and identify relevant pages to bring them up when people are searching. And this will happen time and again.
One of these processes is called on-page optimisation. This deals with all aspects of the web site and the content that is placed on all pages to ensure that the search engines index them properly. Effective optimisation means that the best fit is offered for search results.
Off-page optimisation on the other hand are things that you do externally to your site such as obtaining back links or social bookmarking. You may also register your site with a search engine or in directories. Then there are external guides that your site might be suitable for such as business or entertainment guides.
In all efforts the purpose is to drive traffic from specific, popular sites as well as provide a back link to your site. This is particularly important for PageRank. The higher the PageRank the more likely it will be that the site will appear on the first page of a search request.
Off-page optimisation may not necessarily be considered natural as the back links are being forced back in some instances, especially when using social bookmarking sites. There are some natural links back though when a person links to your site because they are interested in your content.
Maximising a web site or blog for natural traffic will be more productive in the long run although paid traffic may serve its purpose during particular marketing efforts such as product launches or list building projects.
Which Kind of Traffic Did You Prefer? Are You Willing To Paid For Traffic For the Rest Of Your Online Life?
To Your Success,