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There is a lot of confusion concerning the use of hyphens getting used in domains. While researching hyphenated domains I found lots of conflicting information so I will give you a distilled view of what is currently believed to be the reality regarding hyphens in domains.
When I started Name Search Domain I’d lots of trouble getting a domain which i could use to reflect the main topic of my site. After a substantial amount of research I made a decision on NameSearchDomain.com, without hyphens.
It used to be the case that utilizing a hyphen to split up keywords in your domain name gives you a better ranking within the search engines like google. For some time this was the case but due to the over zealous utilization of keywords in domain names, search engines now think about this as a spamming technique. Using hyphens inside your website name still makes it easier for search engines like google to read but it generally won’t benefit your ranking.
If you are using an unhyphenated domain name like myself using keywords it’s generally believed that search engines like google for example Google can pick the keywords. If you are using hyphens then the keywords are easier to pick out out of your domain name. Therefore if there is no search engine benefit to using hyphens and keywords in domains so why do people still rely on them. The reply is undoubtedly anchor link benefits and ease of readability.
If you have hyphens in your website name it is easier for any human to read and recognise the keywords in a domain. Check out specialistcheeseemporium.com or visit specialist-cheese-emporium.com. It is quite obvious how the hyphenated version is going to be recognised more easily.
Recognising the website name is something but entering a domain name into your browser is another. It’s easier for someone to type the unhyphenated domain name which is easier for someone to give the website name to a customer whether it doesn’t have hyphens inside it. Many people might not know what a hyphen is.
There’s believed to be another advantage of keywords in domains and that is anchor links, that’s keywords in back links for your site. If your webmaster backlinks for your site using their site they frequently make use of the domain name since the anchor text. This really is obviously healthy for you since it helps in reinforcing those keywords together with your site to the search engines. Therefore if your site is specialistcheeseemporium.com they may type this as all one word or possibly as specialist cheese emporium. For that hyphenated version they’d probably type specialist-cheese-emporium.com.
So when choosing your website name and deciding on whether to use hyphens you have to consider how the website name will probably be interpreted and utilized by other people, not machines. I selected my website name without hyphens purely because most people will type domains with no hyphens. I actually do use hyphens but only during my filenames as this makes it easier for individuals to see and people are less likely to type in a webpage name as they are web site.
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