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Discovering lucrative niches can be tough. Getting one that isn’t very saturated is usually intimidating when you’re just starting out as an Web marketer. The key to discovering niches which can be both lucrative and have little competition is drilling down a top-level niche to find profitable sub-niches with fewer competitors.
For example, let’s say you’re interested in creating a site that has to do with beauty. You possibly can drill the beauty category down into various distinct sub-categories. You could opt for hair care, skin care, fitness, organic beauty, cosmetics, or any number of niches related to beauty.
But these groups are nevertheless as well broad to be lucrative with small numbers of visitors. You have to drill lower further. Let’s say you decide to tackle the skin care demographic. Sub-categories of skin care may possibly contain eczema, acne, blackheads, wrinkles, age spots, psoriasis, and dry skin.
Now you have a list of smaller niches that you can begin to narrow down. Acne could possibly even now be too broad. You possibly can drill down even more by targeting teenage acne, infant acne, and adult acne.
Whilst you would like to come across niches which are narrow enough for you to dominate, you do not need to choose niches that have too small traffic offered. Really do not be afraid to spy on your competitors.
Go to your favorite search engine, like Google, and research for things like “how to get rid of acne.” This is obviously a market desperately seeking a solution. Should you drill down as well much, like targeting “blackheads,” you may come across it’s an annoyance, but maybe not some thing men and women are desperate enough to spend cash solving.
You should verify that your concept gets a decent degree of search volume by utilising a keyword tool like WordTracker or Google Keyword External. Whenever you look for the niche on Google, see if there are plenty of AdWords ads on the sidebar of the screen.
If so, this means folks are generating bucks in this niche. Any time it is possible to come up with an original slant on an idea that’s already churning profits on the internet, you’re poised for instant success.
Should you really want to get into the eBay niche, really don’t go after a broad, eBay for beginners market. Target something unique for instance “eBay Businesses for Baby Boomers.” Pick a particular target audience and then cater to their needs rather than approaching the mass public with a broad idea.
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