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Facebook has over 500 million users. That’s an incredible amount of people going to one spot for a lot of their news, social life, and relationship building. Just imagine if you could siphon off just a portion of that traffic and send it to your blog.
The good news is you can! In fact, Facebook makes it pretty easy. All you have to do is create a Page for your blog. A Facebook Page allows you to create a mini-website within Facebook where people can come to view news about your blog, click on links to your blog posts, comment on things you post, view pictures you share, and more. It’s a great way to create a sense of community around your blog, and it’s also a great way to share your ideas and content with other people. These people can stumble across your page and if they decide to “like” it, then whenever you update the Facebook Page, the update will show up in their news stream.
Where it asks what kind of page you want to create, select “Brand, product, or organization.” Enter all of the details for your blog and any other information you want to share with your readers, and you should be good to go.
When I started my first Facebook Page for one of my blogs, I was faced with a problem: I was the only person who “liked” my blog’s page! It seemed like I would have a hard time getting other people to “like” my page when no one had done so already. So how do you get more people to “like” your blog’s page?
One option is to go to your existing blog readership and ask them to follow you on Facebook. You could create a new blog post asking them to do this, and then provide a link to your blog’s Facebook Page. This option is free, which is always good, but you just have to hope that your readers respond.
There’s another option that will get new people exposed to your blog, but it costs some money. This would be to create a Facebook Ad for your page. This is the option I chose to get more people to “like” my page, and I was shocked to see how well it worked! I spent about $40 letting the ad run for a few days, but in that time, almost 300 people decided to “like” my blog’s Facebook Page. These are 300 people who otherwise wouldn’t have known about my blog, and once they started reading and posting comments on my updates, more people saw my updates and eventually the number of people who “liked” my blog’s page grew to over 700. It has really created a sense of community around the blog, and it’s a great way to get traffic to your blog. And all it takes is a small investment.
A Facebook Ad is a form of pay-per-click advertising, so it does require some money. However, it’s easy to get a much higher response rate than advertising for a product because you’re not asking the ad viewer to open their wallets and spend any money. All they have to do is “like” your page, and if your content is compelling and interesting, you should have no problem getting people to follow you on Facebook.
One more tip for your blog’s page: you can also add a Facebook widget to your blog, which will make it easy for someone who stumbles across your blog while surfing the web to “like” your page. To add a Facebook widget to your blog, do a Google search for “Facebook widget” and select a “Page Badge.”
Creating a Facebook Login for your blog is easy and it can really help your readers engage with you, creating a sense of community around your blog. It’s also a great way to expose new people to your posts. It requires some investment in terms of set-up time, and in the case of an ad, a little bit of money as well. But the investment can easily be worth the effort.
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