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The online world has a concept that "free" it is the only way to go online. This makes one wonder, why would the price tag of $0.00 be so powerful?
Then should you give something for free? If you are new in the IM business then the answer should be a big "Yes". You will need to giveaway something. This may be a reward for people that sign up to your opt-in list or to create an awareness of your online business and this word "FREE" help you to sell yourself or your product or service that you offer.
Use it to not only build an opt-in list but also to spread your name and reputation. Pick and choose bits of your best stuff that you have written. Add some graphics and convert into a PDF for easy distribution.
A free guide or info book will get people to talk about you, build your credibility and on the whole spread good vibes about you.
Why then the internet love a ‘free’ economy? The main reason for this is because you as an internet marketer have no credibility yet. You have no history of delivering good products. You are an unknown guy but of course not for long if you continue working hard.
How are people going to know whether the content you produce is worth paying for if you are a totally unknown guy? They don’t. They have no basis against which they can judge you as they have seen nothing at all of yours besides a few articles on a blog or an online presence in social media.
How does the customer judge whether spending their money is the right move? With great difficulty.
Why then you require something to be given away for free? You would if there is other competing material available for free. This is what is happening to the online media. Newspapers are not able to sell subscriptions to their content because there is so much competing information available.
Why pay if there is all of it there for you to tap into at no cost to yourself? Wouldn’t make sense to anybody to pay for something that they can arrange to have delivered to their RSS reader for free.
What about other online marketers? Do they face the same situation? Only if they are a totally unknown people. Then they need to offer their product for free. This is because they need to build credibility. But this does not mean you can not monetize your free product, that is why having some affiliate links can help to earn some money even if you give away some ebook for free.
There are internet marketers who sell their books, courses, online content for a fortune. They sell it at close on a thousand dollars or for some quite substantial subscription per month. How do they manage to do this? Really easily. They have built credibility and have become an authority in their field.
This takes a lot of time and effort to accomplish. Only the internet marketer who believes in fake promises of instant wealth thinks he is able to sell an eBook for tons of money without establishing his authority first.
You need to build your business. As in the real world, you have to earn your reputation and prove that your products are worth buying. Without this, you might as well give away your products for free. Nobody is going to buy them, even huge brands when they have a new product they give away samples.
So, if the big boys need to do this offline or online then what make you think a new product can be sold by an unknown guy?
The best way to sell it is to use the word FREE in order to build your reputation. But bear in mind you have to give away something really valuable to be recognized and increase your chances to be able to sell anything for big bucks.
Are you already giving away something for FREE?
To Your Success,
Luis TorresIf you like the Free Info in this Post, please consider to buy me a coffee