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How To Use A One Time Offer or OTO

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One Time Offer DealOnce you have spent a fair amount of time on compiling a free gift then you can start creating a squeeze page and spent hours getting traffic to this page, after all this effort you may consider a small reward for yourself at this stage.

This would be in the form of a one time offer. After your visitors have entered their name and email address into the autoresponder signup form on your squeeze page and have been directed to the thank you page, you have an opportunity to offer an item for sale.

You can of course just have a simple thank you page for the visitor to land on. Or you can have a page that thanks the visitor for the sign up and at the same time offers them a reward for parting with their email address.

The reward

This reward is in the form of a substantially reduced item that they are now able to buy from you. This could be a product that you are selling for a much higher amount on your website or blog. Or it could be a product that by virtue of its low price appears to be much reduced.

One important component to this deal is that the visitor is only able to receive this deal at this moment in time and because he has signed up to your opt-in list. This is a one time offer, never to be repeated again. And this message needs to be relayed to the visitor.

The sales page

What this means is that the page that your visitor is being directed to is a straight forward sales page. You can build a page just for this one time offer or you can rework a page of a product that you are already selling somewhere else. Do make sure that you are indeed offering a better deal than can be obtained anywhere else.

Do not skimp on the copy though. Create a relevant headline, a good sub headline and list the benefits of the product. Add in your scarcity marketing point to push the visitor into making a quick buying decision.

What offers are suitable

There are any number of products that may be offered. It is advisable though to try and keep the product within your niche. If you are selling diet products then offer a product that complements this. The more related the better chance you will have to sell it.

Your visitor should be pleased that this offer is being made. Don’t surprise him with something that is totally unrelated.

In general though, provided the product is on topic, you have the freedom to offer anything from software to eBooks, reports, white papers or video tutorials. You may offer one of your own products or a suitable affiliate product.

Whatever the product make sure it is a very good deal. Try and keep the price below $10 so that it becomes an affordable purchase and something your opt-in visitor will not hesitate too long in committing to purchasing.

You may find that offering a one time only offer will bring in some reward for all the hard work you have put into your opt-in list building activity. This also, may help you to continue to your primary goal of building your list of happy subscribers.

Have You Already Offering an OTO? Would you mind to subscribe to my site or feed?

Btw, there is no OTO if you subscribe to my list, just the reward for you.

To Your Success,

Luis Torres


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