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Many beginning Internet businessmen before to make the decision on opening of own mail dispatch on the basis of free service of mail dispatches, think if they really need an own page in the Internet if mail dispatch is on free service of mail dispatches.
It is very difficult to answer this question unequivocally. All depends on what purposes have the author of mail dispatch. We will consider the given situation more in details.
You open mail dispatch on one of services of free mail dispatches. After registration in the given service you receive a personal page of your mail dispatch on which will be placed the information on your mail dispatch and its subscription form.
After a while, at observance of certain conditions, your mail dispatch will get to the basic catalogue of free service of mail dispatches and then will be announced among subscribers of the given service. It will allow you to get initial quantity of subscribers for your mail dispatch.
The quantity signed on your mail dispatch during its announcement will depend directly on subjects of the most mail dispatch and its description. As a rule, the quantity of the signed will fluctuate from 1000 to 30000 persons.
Thus, free service of mail dispatches, advertising your mail dispatch among the subscribers, will give initial signal to start to your mail dispatch. After that you independently should work over increase in quantity of subscribers.
And now we will consider some variants of development of this situation.
The first variant. You open mail dispatch, receive a page and do not apply efforts on increase in quantity of its subscribers.
In this case you receive only those subscribers who independently have found the description of your mail dispatch in the catalogue of free service of dispatches on which base you make own mail dispatch. The gain of quantity of subscribers in this case is minimum.
The second variant. You open mail dispatch, receive a page and apply efforts on its promotion.
This variant has both the dignities, and defects.
1. You do not need to create independently a page with the description of own mail dispatch. For you it was made by free service of mail dispatches.
2. You do not need to purchase independently a domain name and to pay for services of a paid hosting for placing on the Internet of a page with the description of mail dispatch and its subscription form. For you it was made by free service of mail dispatches. You got the ready page with the description of mail dispatch, and then has placed it on own site.
1. You promote page, which is not yours. It is bad! In a prize there will be only a service of free dispatches. If the visitor is not signed on your mail dispatch, he will be signed on mail dispatches of other authors, who probably constitute to you competitiveness in your field of knowledge.
2. You cannot change the information placed on page of the description of your mail dispatch. Your page will be similar to thousand other pages, which represent other mail dispatches.
3. You cannot independently optimize your page under search systems.
4. You cannot place on the given page the reference to own commercial resources.
In conclusion I would like to say that it is always better to have the own page in the Internet. It will give you more chances to get success.
And some general tips – today the web technologies give you a truly unique chance to choose exactly what you require at the best terms which are available on the market. Funny, but most of the people don’t use this chance. In real life it means that you must use all the tools of today to get the information that you need.
Search Google and other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and join the discussion. All this will help you to build up a true vision of this market. Thus, giving you a real chance to make a smart and nicely balanced decision.
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