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Archive for online marketing

8 Excellent Tips on How to Run a Guerilla Marketing Campaign


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Guerilla marketing can be one of the most effective ways of gaining visibility and attracting new customers. What is guerilla marketing? Well, it is when you use fun, new, and innovative ways for promoting your business, products, or services. It can be used almost anywhere, including the internet. We are going to cover 8 tips and ideas to help you with your online guerilla marketing campaign.

Creating Videos

Videos are one of the best ways to grab someone's attention. It's been proven over and over that people pay attentions to videos way more than they do text or audio, so use this to your advantage and come up with some creative videos and watch your traffic sky rocket. With sites such as YouTube, you will have no problem publishing it to a place where everyone can see.

Hosting a Webinar

If you can interact with people and keep them entertained, then it is a great idea to host a webinar. They aren't too popular yet, but are starting to be seen more and more. What a webinar is, is an online conference with multiple people. So you will be talking to your audience about your niche and providing them value with a live presentation. You can provide tutorials, explanations, or anything else that you think will help your marketing efforts.

Create a Podcast

Having a consistent podcast can do wonders for marketing campaigns. Since a podcast is basically just 1 or more people talking about certain subjects, they can easily be made into audio only files for easy access. Even if you do plan to video tape the podcast, make sure that people who are only listening won't miss out on much just because they aren't watching.

Blogging

Although blogging can hardly be called innovative or new, you can always use different strategies to attract new viewers. Blogs can be used in so many ways that they are an essential part of any marketing campaign. They can be integrated with social media, used to post interviews, allows multimedia, and everything else. So make sure to have a blog up and running and come up with a creative and fun strategy for it.

Provide a Free Sample or Trial

Although you may not like giving things away for free, it can be a very good idea. Providing people with a free way of experiencing what you have to offer might be the push they need to finally buy your products. Not only are they more inclined to buy the products, but they will also let their friends and family know about it. There is nothing better than word of mouth, so if you can, give your potential customers a taste of what their money is about to buy.

Host Community Events or Contents

Having people come together to interact about your niche can really bring you come good visibility. Even if you don't decide to promote your products or services, your company will look good in the eyes of your community and more people will know who you are. If you host a contest, you will probably need to have some type of reward, but all of those details are up to you.

Use Unique Images on Social Networking Sites

Images have always been a big part of social media, so join in all of the fun. Images are still just as effective as they were in the beginning, so if you can provide some relevant images that are appealing to your target audience, you will start to see some traffic.

Keep in Touch With Your Audiences

When you are using guerilla marketing techniques, it can be easy to forget to actually respond to people who comment on your things. You should make sure and take the time to talk to your audiences because that is exactly what they might need to give them the last push into buying your products or services. Once people see that you actually care about what they have to say, then they will feel much more connected to your company and will start to trust you.

There are plenty of guerilla marketing tactics, these are just 8 that should get you started in the right direction.

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Learn What Skills You Need To Earn A Lot Of Money Online


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Every week hundreds of people come online in hopes of making money. Some are looking for a few hundred dollars a month to pay off credit card debt, or buy new appliances, or just to have extra spending money. Some are in search of more, they want to pay off their mortgage or even replace their job.

They all have one common denominator, they want to create online income, but unfortunately, they don’t know how. The sobering truth is this . . . 97% of them will never make a penny, in fact they will lose money, some of them will lose a lot of money.

To create online income, you need skills in two areas 1) technical … how to build a website, and 2) internet marketing … how to create a campaign or system that generates online sales. Without an understanding in these two areas, you probably have no business being on the internet.

Let’s briefly break down these two areas.

Technical…

To make money online, you need a website. But not just an ordinary website. It needs to be a monetized website. Meaning it is designed and built to generate internet sales.

It must also be an optimized website, meaning your website is built keyword specific. Thus, prospects searching specific keywords will be led to your website.

What are keywords?

Keywords are the words that prospects use when searching for specific information online. As an example, someone wanting to learn about about improving their golf swing would search the words ‘golf swing’.

The process of bringing prospects to your website is commonly referred to as driving traffic. Thus, you’ll also need to know how to drive traffic to your website. This can be free website traffic, or it can be paid traffic.

To make money online, it’s vital that this technical framework is built correctly.

Marketing…

To make money online, you must understand the marketing process. Many people mistakenly identify marketing and advertising as the same thing. However, advertising is merely one one part of the entire marketing process.

Marketing is the entire sales process. Marketing begins with…
1) finding interested prospects,
2) teaching those prospects about the product,
3) demonstrating to prospects how that product will be of benefit to them,
4) triggering the buying emotion in prospects,
5) completing the actual sale, and
6) following up with prospects and buyers, thus generating even more sales.

Now, unless you are thoroughly educated and totally understand both the technical, and the marketing processes, you will never make any money online.

How do you get this education?

There are many, many excellent online training programs. They range in price from $0 to $5,000, or more.

Some training programs cover only specific topics…how to build a website, how to optimize your website, how to do keyword research, etc. Others cover all phases of online training.

If gaining this knowledge is more work than you are interested in, you have one final option.

The majority of the business opportunity programs have created their own marketing system. When you join they plug you into the marketing system. All you do then is drive traffic to your affiliate website or splash page and the marketing system takes care of everything else. This is the simplest way to create online income.

However, to be successful with this method, you will still have to learn how to drive traffic to your affiliate website. So learn all you can about driving traffic.

A word of caution, make sure the program you choose is operated by a reputable online marketer. Somebody who has been online for at least five years and has a good, solid reputation on the internet.

The bottom line is this…

If you want to make a lot of money online, you need to learn and implement the required skills. This may sound intimidating, however millions of other people make a lot of money on the internet every day. If they can do it, you can too.

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PracticalPractical Social Marketing Tips


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Here’s an interesting Social Marketing question that was asked at the recent Niche Affiliate Marketing System Workshop:

Q: Why would I want to build an online presence using social media?

The question came from the notion that Social Media and social marketing are just about connecting with your friends. Well, it can be about that. But it is now about so much more!

Get Found. Get Viewed. Get Traffic. Get Profits

While Facebook may have started as something just for college students, it is now the number two website in the world. If the number of people who have Facebook accounts were a country, they would be the 4th leading nation in the world.

And that is solely one Social Marketing site. Let’s take a closer look at the value of great online visibility.

Get Found – Because there are millions of sites on the Internet, the basic and most important step is getting found. Having a strong online presence allows you to erect “multiple sign posts” leading to your information. And here is the bottom line: Getting found is everything. In all the noise in your niche, when you get found, you are heads and tails above everybody else.

Get Viewed – The steps here are simple – once you get found, prospects can view your information contained in the signposts you have erected. As prospects start to consume your information and realize that you know what you are talking about, they begin to know, like and trust you. You can then direct them to other resources you might have, which leads to the next step.

Get Traffic – One of the beauties of having many sign posts in your Social Marketing system is that you can use these signpost to direct the prospect (traffic) everywhere you want them to go, which is to access other information from you.In this way you are not chasing traffic, you are getting yourself if front of where the traffic is going and next directing it where you want it to go.

Get Profits – After traffic is accurately directed it turns into profits. If getting found is the most important thing in social network, then what the prospect finds once they get there is a very close second. When the prospect finds further good information from you that is helpful to them, followed by an offer of a paid resource that is going to help them even more, they are much more likely to buy from you.

Bonus Tip: When your prospect sees you in multiple places online, you are seen as the expert and they feel like they have spent lots of time with you. Which allows them to trust you and spend lots of money with you.

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Drilling Deep A Niche Area


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Discovering lucrative niches can be tough. Getting one that isn’t very saturated is usually intimidating when you’re just starting out as an Web marketer. The key to discovering niches which can be both lucrative and have little competition is drilling down a top-level niche to find profitable sub-niches with fewer competitors.

For example, let’s say you’re interested in creating a site that has to do with beauty. You possibly can drill the beauty category down into various distinct sub-categories. You could opt for hair care, skin care, fitness, organic beauty, cosmetics, or any number of niches related to beauty.

But these groups are nevertheless as well broad to be lucrative with small numbers of visitors. You have to drill lower further. Let’s say you decide to tackle the skin care demographic. Sub-categories of skin care may possibly contain eczema, acne, blackheads, wrinkles, age spots, psoriasis, and dry skin.

Now you have a list of smaller niches that you can begin to narrow down. Acne could possibly even now be too broad. You possibly can drill down even more by targeting teenage acne, infant acne, and adult acne.

Whilst you would like to come across niches which are narrow enough for you to dominate, you do not need to choose niches that have too small traffic offered. Really do not be afraid to spy on your competitors.

Go to your favorite search engine, like Google, and research for things like “how to get rid of acne.” This is obviously a market desperately seeking a solution. Should you drill down as well much, like targeting “blackheads,” you may come across it’s an annoyance, but maybe not some thing men and women are desperate enough to spend cash solving.

You should verify that your concept gets a decent degree of search volume by utilising a keyword tool like WordTracker or Google Keyword External. Whenever you look for the niche on Google, see if there are plenty of AdWords ads on the sidebar of the screen.

If so, this means folks are generating bucks in this niche. Any time it is possible to come up with an original slant on an idea that’s already churning profits on the internet, you’re poised for instant success.

Should you really want to get into the eBay niche, really don’t go after a broad, eBay for beginners market. Target something unique for instance “eBay Businesses for Baby Boomers.” Pick a particular target audience and then cater to their needs rather than approaching the mass public with a broad idea.

I do hope you get a lot out of this article, If you want more affiliate marketing training please check out my buddy blog. If you likes this article I also write on a couple of other websites Random but interesting. One is focused on removing mold and another again rather niche focused body lotions. I know that if they are anything that interest you you’ll like the sites.

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Can One Company Provide A Comproehensive Plan For Internet Marketing?


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Running an adwords campaign is a complex multi-tasked challenge, which can be well nigh impossible for the buisinessman who is already faced with the day to day problems of running his business. If the owner searches on line to find someone to manage his online marketing plan then he runs into another problem. Not only is adword managing expensive, relative to the potential gain, but putting on a good campaing frequently necessitates hiring as many as three or more companies to complete all the tasks required to make this type of online marketing work.

One company that is meeting the needs of businessmen faced with this challenge is Adthrift Interactive, an Internet marketing company offering comprehensive solutions to adword marketing. :

1) Paying For the Clicks:
Because Adthrift is managing multiple campaings simultaneously they are able to purchase clicks at wholesale prices, and pass along this savings to their customers, They guarantee hundreds of clicks a month at vastly reduced rates.

2) PPC management

To read through all the material presented by Google and then apply it takes hours and hours of research, at best. A business owner who tries to run his own adwords campaign without taking the time to read the articles will lsoon find his campaign getting into trouble Oo if not, at least he will not be making the profit from the advertising that he should. . Wih a managed campaign, however, a Google certified expert controls ther account, thus saving the business alot of time and headache, and freeing him up to devote full time to runing his business.

3) Acheiving a High Click to Customer Conversion Rate

Getting clicks from the web is only half the Adword batlle. Successful marketers must take steps to maximize the conversion rate of clicks to customer. This involves special web site development, all too often neglected in beginning adword campaigns. . Even businesses that have their own hosting and have a web manager might be falling short of optimal conversion rates. To take full advantage of clicks from a search engine, businesses need a well designed landing page. Adthrift takes care of this challenge by providing each customer with a custom landing page, designed by experts, with maximal conversion in mind. The Adthrift landing page comes complete, with a marketing video, made by an expert video production company and includes live footage, which Adthrift is able to provide at discount prices. Potential clients clicking on a link on the custom landing page are immediately taken to the client’s web site.

4) Presenting the Shopper With a Well Designed and Attractive Website

Even marketers utilizing a well designed and optimized landing page, need to have an attractive web site for shoppers who want to know more about the products and services offered by the company. To be totally effective, the parent website must present surfers with a logical and simple design path that quickly leads to contact or purchase. . As part of their package, Adthrift provides website design and development, and so meets the needs of all stages of the online pay per click campaign.

In summary, the Adthrift customer gets cheap pay for clicks, ppc management, a custom landing page complete with a discounted custom video produced by a professional video company and web site design and development.

Adthrift is in a class of Internet marketing companies providing a total solution to the adword challenge.

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