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The 3 Benefits Of Operating A PPC Advert Campaign

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Did you say three benefits? Just three? Is this some kind of joke?

Well, I say, what’s wrong with three? The number three is accepted in a large variety of venues. In the holy Roman Church, they’ve got the Trinity of the Son, the Father and the Holy Ghost. On television, there are reruns of Three’s Company. In baseball, it’s “Three strikes and you’re out!” And with pay-per-click search engine ads in the online world (think Google Adwords), also fondly termed simply PPC (and no, that’s not some kind of brain-scrambling chemical that turns you into a raging, drooling monster being billy-clubbed by cops outside your favorite whiskey bar), we have three benefits. This PPC stuff is a very popular choice for online marketers looking to make a killing selling whatever sells online by placing cute little text adverts of just a few lines, like a title and two lines of copy, on a special area of a search engine page. And that brings us to another three things, that is, the three biggies in the search engine universe, Google, Yahoo and Bing. The vast majority of PPC advertisers put their cute little adverts on the search results pages of one of these three corporate giants, hopefully, from the perspective of an advertiser, on the first page, because many Net travelers probably won’t bother even looking at page two and certainly not the third, although I tend to look at page thirteen myself just because I was born on the Thirteenth (of October if you’re curious, or even if you’re not, and I would like, oh, say, three pair of silk-cotton mixed-weave socks, thank you very much). The point here is that PPC advertising will help you earn a healthy income and/or get the names and emails of people who click on the advrtisements which lead to a sales page or a lead capture page most often. Of course, to varying degrees, one’s success relies on one’s budget. Anyway, without further ado, let’s now take a look at these three so-called benefits that are provided by the wonderful world of pay-per-click advertising:

Benefit Number One. Do you know who Michael Douglas is? How about Catherine Zeta-Jones? If you are in the dark about these two people, perhaps you would like to learn that they are famous Hollywood movie stars. Moreover, they are a married couple. Still more exciting information is that in fact they have appeared in a film together called Traffic, which by a bizarre turn of affairs is also what the first benefit of pay-per-click advertising I want to inform you of is, trumpets on the ramparts — TRAFFIC!!! Now, the movie Traffic and the PPC Traffic differ in certain ways. For one, if my guess is correct, the word “traffic” in the film is probably a verb, as in “to traffic in something”, in this case that something being drugs and not humans, if I recall the storyline in its essence. But with pay-per-click search engine ads the term “traffic” is a noun, said noun representing actual human beings and not drugs. Do you see where I’m headed with this? Movie, verb, illegal pharmaceuticals. PPC (not a drug), noun, online sufers looking for stuff on the ole World Wide Web. I hope I have made this point clear to you. If I haven’t it’s your fault and not mind, but please, just continue reading, don’t run off to a corner to cry. Geez, some people! Where was I? Okay, yes, online traffic can be purchased fairly inexpensively via a pay-per-click campaign by bidding for keywords that those traffic people use when searching for stuff on the Net, and this type of online traffic, purchased, is for the most part going to be delivered to your sales or landing page much more quickly than organic traffic, not bought (except for the time involved in SEO . . . but this piece is not about SEO, so in case you have no clue what SEO represents, well, that doesn’t matter right now except that it is organic, meaning there is no fertilizer of some sort stinking everything up, like filthy green lucre, for one, and that, well, yeah, exactly, you don’t have to pay for it, except with time, and lots of it). In other words, or actually more or less the same words, PPC traffic can be had for a relatively low price, if you know what you’re doing, and quite instantaneously.

Benefit Number Two. Do you know what a branding iron is? In the event that you are a complete moron and have no idea, I will explain. A branding iron is not used to press your pants. No, not at all. Actually, it’s a torture device used by men called boys in the interests of big business to help usually bovine babies find out about the eventual harsh realities of fast food chains and surf and turf eateries, this tool being a length of metal, probably iron — although I suppose it could be steel, maybe even stainless steel because, you know, once in a while it rains on ranches . . . anyway, I digress. A length of metal, right. On one end of this branding iron is a handle type of object, and on the other end is the branding part, which has a certain, design that when used properly leaves an impression on the surface of that which is branded by means of pain and pressure. This impression remains in the form of a scar both physical and emotional because, cows have feelings too. Haven’t you ever looked into the big sad eyes of a Bessie the Holstein mooing at you from the mushroom fields you’re trespassing on? Well, whatever. This impression, this brand seared on the flank of a little, innocent calf, indicates capitalistic ownership. It says, this cow is mine. And I am someone, someone you must sit up and take heed of, someone you should bow down to, a VIP, a personage of prestige, and I am as rich as Midas, so pay attention you mere minions and kiss my ring. In other words, PPC can be used to identify oneself to a market niche population that only wants to buy your product and will return again and again to buy your stuff because you are the most trustworthy and highly recognized online provider of said good. Yes, PPC is good for branding, but in this case there is no blistering heat scarring your hide, no risk that you are going to get hurt, unless of course you get burned in the process of paying too much cash to Yahoo to get those clicks, which would mean that your self-branding efforts aren’t working out so well and it might be time to go back to the drawing board, or maybe the ranch. However, if through your PPC advertising you are getting quality traffic and improving the organic search results of the website you are advertising, the more often somebody sees your ad, the more your name and reputation are fixed in the surfer’s mind, the more you are branded as the only person to buy from. More eyes more often means more trust. More trust equals more sales. Every once in a while branding feels just grand.

Benefit Number Three. What does it mean to convert, you wonder? Then again, you might not, but that is of no concern to yours truly because I am going to answer that question{/spin} for those that might [spin]as opposed to the willfully incurious. And it is a curious answer because of the depth of feeling involved in at least one of the scenarios within which there is a connection to aforementioned query, which is, in some circumstances it means to switch from one to another of an institutional religious corporation, or faith, if you prefer, such as a lamb of the Christian persuasion changing stripes, or fleece actually, to the dreadlocks of Rastafarianism because smoking a little pot is not going to see you later burning in damnation for all eternity, or should I say it, a Muslim becoming a Jew because it might be less socially taxing to enjoy the occasional bacon and eggs breakfast. The reasons and motivations for a religious conversion in fact far out-number the religions to convert to, so much so that others may be baffled by such a decision, but you will never run out of ways to explain said conversion if pressed to do so. Actually, you can just invent a reason if you want (which the closed-minded would probably call “an excuse”), and depending on the religion you convert to, that might even be okay, but don’t ask me which religions those would be because, basically, I’m not interested, no matter how curious I might be. And believe me, I am curious, so have a little faith, okay? The reason for my lack of interest in which faiths, speaking of faith, condone the telling of little white lies is that I am more interested in another type of conversion, the one that has something to do with the subject of this little tale. Go figure, huh? I mean, after all, we are talkig about pay-per-click search engine advertising, are we not? In fact, this form of conversion is in regard to a rather unholy alliance, if you’re thinking in religious terms, between Man, Machine and Money, and keeping track of how much money the machine eats up before spitting out people who will give even more money back to you. You see, with PPC advertising campaigns, it is fairly easy to track the conversion of clicks to dollars. All the data is right there for you to see where you can compare the number of tire-kickers who only click on your cute little advert with the people who actually take further action and buy from you. It’s a simple matter of just figuring out what all the statistics on your campaign page mean and then planning your PPC budget accordingly.

So, there you have it, laid out very clearly for you (if you can read between the lines), the three benefits of using pay-per-click search engine advertising to earn an income.

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Which Is Better Organic Or Paid Traffic?

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There are two basic types of traffic that can be generated through search. Both of these processes work well if you understand how they work and work the system.

Organic traffic is the type of traffic coming to your site or blog by natural means. That is somebody browsing or searching the internet finds a link to the site and clicks on it. There are various ways this link may be found.

It could be via a search engine, another website or it could be typed directly into the address by the “browser”. One advantage to this kind of traffic is that it has a long-term and residual type of effect and the only cost involved is generally time and effort.

On the other hand paid traffic requires an investment of money as well as time and effort. There are different ways of having to pay whether it’s through the pay-per-click process such as GoogleAdwords or whether it is paid for banner advertising.

Contrary to the organic traffic which tends to come at a more uniform rate, paid traffic can surge often unnaturally and depends on the type of advertising campaign in place.

Organic traffic is the preferred form of traffic as it produces long-term and more reliable results than paid traffic. It further and more often provides long term benefits through its residual effect. It means that you as an internet marketer need to work hard at it once and reap the benefits for some time to come.

There are skillful search engine optimisation specialists who are able to work a site in such a way that search engines will index the site and identify relevant pages to bring them up when people are searching. And this will happen time and again.

One of these processes is called on-page optimisation. This deals with all aspects of the web site and the content that is placed on all pages to ensure that the search engines index them properly.  Effective optimisation means that the best fit is offered for search results.

Off-page optimisation on the other hand are things that you do externally to your site such as obtaining back links or social bookmarking. You may also register your site with a search engine or in directories. Then there are external guides that your site might be suitable for such as business or entertainment guides.

In all efforts the purpose is to drive traffic from specific, popular sites as well as provide a back link to your site. This is particularly important for PageRank. The higher the PageRank the more likely it will be that the site will appear on the first page of a search request.

Off-page optimisation may not necessarily be considered natural as the back links are being forced back in some instances, especially when using social bookmarking sites. There are some natural links back though when a person links to your site because they are interested in your content.

Maximising a web site or blog for natural traffic will be more productive in the long run although paid traffic may serve its purpose during particular marketing efforts such as product launches or list building projects.

Which Kind of Traffic Did You Prefer? Are You Willing To Paid For Traffic For the Rest Of Your Online Life?

To Your Success,

Luis Torres


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Getting Traffic To Your Squeeze Page

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There are regular sources of traffic which are simple to comply with. Among these are composing articles, making use of article directories, social networking and bookmarking and paying for advertising like pay per click.

Traffic building tricks

Here are some lesser employed tricks to promote extra traffic through to your squeeze page. Create a pop- up on your blog. Your AWeber autoresponders possess pre- written code for pop- ups. You just copy and paste this code into your wordpress blog into the Footer of your blog template.

Try a joint venture with another online marketer to market each other’s no cost gifts and drive traffic through to squeeze pages. Utilizing somebody else’s opt- in list to help drive traffic through to your sign- up page may be highly productive in terms of promptly raising your opt- in list figures.

Podcasting and webinars

Make use of multimedia to create a different however just as helpful message to entice visitors to your sign- up page. A podcast of a phone or skype interview of a famous character may produce a hype concerning the free gift being extended.

Various internet marketers invite guests to be interviewed and employ these interviews to promote their opt- in gift. A series of interviews or merely one may provide a different approach and could be most effective.

Utilize a webinar, which is an open seminar available via the web, to talk about the matter covered in your free gift and inspire listeners to contribute questions and queries that you answer.

A webinar could be effective if run by one person, however two individuals discussing a point and offering suggestions often functions even better as two people might create a further strong dynamic. More than two generally doesn’t work too well since the voices can begin getting too puzzling and individuals do not understand after some time who might be really speaking.


Video’s are being used ever more. You can create one video with your message. Or you can use some of the articles of your free gift to provide data to the viewer in a series of videos. This can be an extremely effective marketing instrument.

Utilize the videos to demonstrate some of the exciting data contained in your free gift. It will get viewers curious to see the rest of the product and entice them to your squeeze page.

Videos may be uploaded to your blog or included in your Squidoo lens. You'll be able to set up your own channel on YouTube. At the same time you'll be able to submit your videos to other video sharing sites of which there are many.

Remember to utilize your search phrases to tag your content, within captions and your headlines. These special elements may contribute up to a good amount of publicity for your free gift. When handled properly they start off appearing on search pages and eventually might end up on the front page of Google. This means that they begin to send traffic through without any extra effort on your part.

Did you have more ways to build your traffic to your squeeze page? Please share your knowledge with us.

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To Your Success,

Luis Torres


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