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Archive for search engines

Black Hat SEO What It Is?

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This particular search engine optimisation (SEO) is usually better known as techniques that are used to get higher search rankings using unethical means. In general there is nothing unethical about the processes except for what the search engines have decided they think falls under this category.

In other words what might be considered ethical practices of pushing your blog or web site to the first page of a search for a particular keyword or set of keywords today could end up being considered unethical in a few week’s time. It all depends on how many Google toes clever SEO folk have stepped on as to whether search engine companies are annoyed or not.

Here are some characteristics of Black Hat SEO currently considered unethical and if practiced may result in making the wrath of Google turn to you and having your site blacklisted.

The first characteristic of Black Hat SEO is that the practice breaks search engine rules and regulations as set down by search engine companies. This is important to remember. There is no inherent unethical thinking here but what the search engines, for this mostly read Google, determine is unethical.

It is therefore incorrect to state that any Black Hat SEO is illegal. There are no laws involved here. or at least not any laws as set down by governments. There are laws as set down by Google of course.

However, Google even though they like to think of themselves as a goverment, the actual truth is they are not one and the only way they can slap you, oops mean enforce your "Bad" behaviour to what they considers unethical is by taking action against your web site or blog by banning it.

Black Hat SEO also may be present if it creates a poor user experience directly because of the SEO techniques used on the web site. This maybe more important for you to avoid,since a good quality site it is a must to succeed online. And it may be perceived as Black Hat SEO if content is presented in a different visual or non-visual way to search engine spiders and search engine users.

A fair amount of black hat SEO currently labeled as such was in fact ethical some time ago. It is the abuse that some "SEO" esperts practiced that made search engine companies label them as unethical.

Some of the techniques to avoid are:

Keyword Stuffing.

That is putting too many keywords in your website or blog. For instance, if you have lets say the keyword "red rose" and you wrote something like:

"I love my red rose because it is an awesome red rose since I see my red rose I want to have another red rose"

As you see is not even readable, but the keyword density it is pretty high but search engines might not like it since there is not quality for humans in that information.

A further SEO technique that is frowned upon is invisible or hidden text

It is similar to the above but you will use the same color as the background, therefore a human eye will not see it but search engines still can read it.

A third Black Hat SEO practice that can get you in trouble with the search engines is doorway pages.

Doorway pages are Web pages designed and built specifically to draw search engine visitors to your website. They are standalone pages designed only to act as doorways to your site. Doorway pages are a very bad idea for several reasons, though many SEO firms use them routinely.

Black Hat SEO is tempting as the tricks actually do work, often only temporarily of course. They work until the search engines have upgraded their algorithms to counter the practices. What may result in a higher page ranking might also end up costing the site heavily when it is banned.

On the whole it is not worth using Black Hat SEO because of the penalty involved when caught. It is advisable to rather use efficient search engine optimisation techniques to get your site ranked higher, and stay away from anything that even remotely looks like Black Hat SEO.

Have You Ever Done Any Suspicious Action That May Be Thinked As A Black Hat SEO?

If you do, would you please tell us your experiences?

To Your Success,

Luis Torres


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