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How To Optimise Your White Hat Or Natural SEO


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Once you have set up your blog and started populating it with content you need to take the process one step further. Remember that you will have chosen a set of keywords already and established the topic of your niche.

Now take this foundation and optimise it further. The questions that will come up will be what further keywords should you go after? What topics should you write about and what sites should you try to get links from?

You need to work out how to track your traffic and work out where you get the most traffic from. Work on multiplying the traffic that you are already getting now to make it even more effective.

Google offers a great analytics tool, Google Analytics. With this tool you can see what keywords are driving you the most visits. The way to do this is to go to ‘traffic sources’ and ‘keywords’ and then click on non-paid.

The results will only be of the top 10 term so you might want to expand to 50 to establish where your traffic might be coming from. Check to see what is sending you the most clicks.  You will probably find that it’s only five or six words. After that it drops off quickly.

Your name will probably show up first. If you are selling a product, that might show second.  Take your next search words and type them into Google and see how you rank on those.

For every spot that you can move up in terms of Google search results the more clicks you will get. It can improve your clicks up to 10 to 20% higher. If you move from spot 2 to spot 1 your volume can more than triple. Position is everything.

Position also counts highly when looking at the keywords. Ranking number 1 on a medium value term will be worth more than a lower ranking on a higher value term. Quality is also essential. So ranking number one is far more valuable than having a list of terms ranking say at number 10 spot.

Focus on getting your keywords to the top three spots. It makes a huge difference to your traffic results and the return if you are selling a product. Of course it would be foolish to spend effort on ranking a term if there are no searches for it.

Avoid this mistake by checking your Analytics and seeing what has enough search volume pointing to the keywords already.

Once you have some keywords, or even just one keyword in the first three positions you can now start using and promoting keywords around this well positioned keyword. You can use Google Wonder Wheel and Google Suggest together to work out what words will fit around your prominent keyword and will add to the value of your blog.

These results will be different for Google Suggest and Google Wonder Wheel. This is because Google Suggest shows you the most commons searches that match the terms you are typing.

While Google Wonder Wheel shows you the most closely related searches organised by theme.

Once you have these allied keywords identified, use them to create content. As with your normal keyword use, include them in the title of your copy, in your page title, meta descriptions and in the body of your articles.

Are You Already Optimising Your SIte?

Did You Use White Hat Techniques Or Black Hat Ones?

To Your Success,

Luis Torres

www.marketing-business-review.com

If you like the Free Info in this Post, please consider to buy me a coffee

Black Hat SEO What It Is?


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This particular search engine optimisation (SEO) is usually better known as techniques that are used to get higher search rankings using unethical means. In general there is nothing unethical about the processes except for what the search engines have decided they think falls under this category.

In other words what might be considered ethical practices of pushing your blog or web site to the first page of a search for a particular keyword or set of keywords today could end up being considered unethical in a few week’s time. It all depends on how many Google toes clever SEO folk have stepped on as to whether search engine companies are annoyed or not.

Here are some characteristics of Black Hat SEO currently considered unethical and if practiced may result in making the wrath of Google turn to you and having your site blacklisted.

The first characteristic of Black Hat SEO is that the practice breaks search engine rules and regulations as set down by search engine companies. This is important to remember. There is no inherent unethical thinking here but what the search engines, for this mostly read Google, determine is unethical.

It is therefore incorrect to state that any Black Hat SEO is illegal. There are no laws involved here. or at least not any laws as set down by governments. There are laws as set down by Google of course.

However, Google even though they like to think of themselves as a goverment, the actual truth is they are not one and the only way they can slap you, oops mean enforce your "Bad" behaviour to what they considers unethical is by taking action against your web site or blog by banning it.

Black Hat SEO also may be present if it creates a poor user experience directly because of the SEO techniques used on the web site. This maybe more important for you to avoid,since a good quality site it is a must to succeed online. And it may be perceived as Black Hat SEO if content is presented in a different visual or non-visual way to search engine spiders and search engine users.

A fair amount of black hat SEO currently labeled as such was in fact ethical some time ago. It is the abuse that some "SEO" esperts practiced that made search engine companies label them as unethical.

Some of the techniques to avoid are:

Keyword Stuffing.

That is putting too many keywords in your website or blog. For instance, if you have lets say the keyword "red rose" and you wrote something like:

"I love my red rose because it is an awesome red rose since I see my red rose I want to have another red rose"

As you see is not even readable, but the keyword density it is pretty high but search engines might not like it since there is not quality for humans in that information.

A further SEO technique that is frowned upon is invisible or hidden text

It is similar to the above but you will use the same color as the background, therefore a human eye will not see it but search engines still can read it.

A third Black Hat SEO practice that can get you in trouble with the search engines is doorway pages.

Doorway pages are Web pages designed and built specifically to draw search engine visitors to your website. They are standalone pages designed only to act as doorways to your site. Doorway pages are a very bad idea for several reasons, though many SEO firms use them routinely.

Black Hat SEO is tempting as the tricks actually do work, often only temporarily of course. They work until the search engines have upgraded their algorithms to counter the practices. What may result in a higher page ranking might also end up costing the site heavily when it is banned.

On the whole it is not worth using Black Hat SEO because of the penalty involved when caught. It is advisable to rather use efficient search engine optimisation techniques to get your site ranked higher, and stay away from anything that even remotely looks like Black Hat SEO.

Have You Ever Done Any Suspicious Action That May Be Thinked As A Black Hat SEO?

If you do, would you please tell us your experiences?

To Your Success,

Luis Torres

www.marketing-business-review.com

If you like the Free Info in this Post, please consider to buy me a coffee


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