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Archive for web traffic

Why Learning Search Engine Optimization (SEO) Is So Important


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Any website owner or internet marketer needs to learn how to get internet traffic and initially this will cost money in the form of pay-per-click or some other form of advertising. But longer term you don’t want to be paying for website traffic, you want people to be finding your website via the search engine results pages (SERPS), ideally on the first page.

To do this you need to either pay somebody else to do your Search Engine Optimization for you or you need to learn how to do it yourself. But once you have learnt how to do your own SEO once, you can repeat the exercise for any number of websites or blogs that you might launch in the future. So unless you have a large bank balance, it is really a vital skill that you should learn .

Learning how to get your site ranking high in the search engines is not difficult but it is time consuming and does require patience because the results are not instant.

Firstly, you need to identify what keywords you are targeting and make sure that these keywords are included throughout your site. This requires that you learn a bit about keyword research, in particular how many searches are performed each month for the keywords you are targeting and how much competition there is for those keywords.

Once you know what keywords you are targeting, SEO is then about getting as many backlinks as possible with those keywords as your anchor text. A backlink is when another site contains a link pointing to your site and the higher the Page Rank of the site pointing back to yours, the better for helping your own site’s ranking. Here are some of the main things you can do to get backlinks.

Firstly, you can submit your site to online directories. There are software tools you can use to help you automate the submission process as submitting manually can become very time consuming. Next, you should consider writing regular articles and submitting them to article distribution sites. The articles should be relevant to the theme of your website and include a link back to your site in the resource box. Similarly, you can also write press releases about your site and submit them to press release distribution sites.

You then have the option of visiting other people’s blogs and posting comments on them. You shouldn’t promote your site directly but just include a link in the box provided. Along the same lines, you can make posts on internet forums or discussion sites. Again, you shouldn’t promote your site directly but rather, you should include a link to your site in your signature. A word of caution though, if you are going to comment on forums and blogs as part of your SEO plan you should make sure that they are DoFollow rather than NoFollow – this means that the search engine spiders will recognise the link to your site rather than ignoring it.

These are the main things you need to do to get a regular flow of backlinks to your website. The more backlinks you get, especially from high Page Rank sites, the more your site will rank in the search engines. And the better your ranking, the more internet traffic you will get.

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The Frustration Of Escalating Traffic To A Businesses Website


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The challenges of web traffic become an obstacle for almost any web developer at a certain moment in their market evolution. You must employ a plan. There are usually two options to find out the best strategies to increase traffic to your website: let the pros do their job, or find DIY individual solutions. For low or fluctuating page ranking, the traffic level is essential. Yet, there are all sorts of traps along the way of market targeting. Traffic must be relevant first and foremost: high traffic is no good if it does not result in sales.

And you can choose between several approaches to the problem, or run several in parallel.

Analyze the website performance at all levels!

Monitor the moves of the competition to see how they're doing, and even learn a thing or two from them!

Correct the mistakes along the way and do everything in your power to keep the business floating!

Perform search engine optimization and re-design your website if necessary!

Things do look complex and they certainly are, particularly when the traffic level has dropped because some of the strategies you've selected or used. Business promotion depends on the type and nature of the web visitors when it comes to online activities. You ought to boost traffic to your web site so as to enhance sales. Don't be happy with just any kind of traffic! That is bad business!

You want your web visitors to be the most likely to turn into prospects, not just any Internet users who happen to access your page. Try to keep the bulk out, because high traffic with little relevancy will do more harm than good. More visitors equals more clicks on your ads, and for advertisers who work with Google Adwords, this could be ruining. Adwords users are charged by click not by transaction, and if irrelevant users click on ads without buying anything, you pay.

Therefore, your efforts to increase traffic to your website should be directed into a single direction: that of relevant traffic. Know your market well, carefully choose the keywords you use for search engine optimization and exchange links with related businesses that are not competitors for you. When larger websites link back to you, they become a form of reference for both search engines and web visitors. Consequently, web promotion marketing strategies should focus on this aspect and all that it involves!

Jack is an authority in producing targeted traffic to websites and also trading options for a living. If you know what you are doing the hours you work are brief and the money is very good. If you don't know how to get traffic, then this can be a very annoying business.

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