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Some Niches Are Not Profitable


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That statement is not entirely true. All niches are profitable. However, some very popular niches are so competitive that it becomes hugely time consuming and expensive to make a mark as an internet marketer.

A great example is the recent introduction of Bing, the new Microsoft developed search engine. This is a competitor against Google, Yahoo and others. For the average business person, developing another search engine that can take on Google head-on is totally out of the question. It’s just too expensive to bring in a competing product against a huge brand such as Google.

It takes another huge brand to tackle Google. Besides Microsoft, one could imagine that Apple might be able to compete as well, not that they would necessarily want to do that. Their main market is cool gadgets.

There are therefore a fair number of niche markets that would be too expensive for the average internet marketer to compete in. But how do you find out which are the ones you need to avoid?

This is where further market research will be most useful. Before deciding on your niche take a look at what and who your competition is. First step is to try a Google, or Bing of course, search. See how many websites come up on your search.

You will be able to determine this by checking the final results on the right hand side of the Google page once your search results have come up. These are the number of sites that have your search term on a page or pages.

As an example search for health and your results will be around 4,780 million sites. Now search for the keywords natural hayfever remedies for children and your results are just close on 322,000 sites. If you are going for a niche in the health environment you would want to select something like hayfever remedies for children as your specific area.

As a yard stick be aware that if your search comes up with less than one million results then you have a good chance of making a go of this particular niche topic.

Your next step is to look at the first few pages of results and see whether the list is packed with big company names or if there are names of blogs and general low-key information sites. Going back to the above health search let’s see what we get.

The search result for health brings up such big players as Yahoo, BBC, WHO, CNN, Men’s Health, a fair sized portal for a magazine called Health and WebMD a huge site on general health issues.  

Let’s have a look at natural hayfever remedies for children and the first search results on the list are small blogs/sites. There’s also an article on ezinearticle.com, but those can be beaten. In other words, not too much competition here.

Those were the free ways to do your research, but of course there is also Micro Niche Finder that will give you which ones are easy to compete and which ones you better avoid them unless you have lots of money.

Once you have determined your main competitors in the niche you would like to operate in you will also need to see their traffic results. For this you may use Alexa.com, Compete.com or Quantcast.com.

These results will provide you with information on traffic patterns as well as the average number of visitors. Besides providing an idea on general popularity these statistics would allow you to see the curve in the search traffic for natural hayfever remedies for children without you needing to know that hayfever is a health problem people suffer from in the summer months.

natural hayfever remedies for children might not be such a great niche after all if there is only interest in remedies for six months in a year. Any product you might wish to sell would have a down time of six months. You would have to sell many products to make up for a short trading year. That’s similar to the cycle ice cream sellers face!

It’s good to know that there are tools readily available that make it easier to find a niche that will be profitable for you as an internet marketer. You might find some niches are just not the right option for you before you spend time, effort and money on developing a market.

Are You Willing To Spend A Lot of Money In a Very Competitive Niche?

Don´t You Prefer To Do Your Research and Get Into A Profitable Niche For You?

To Your Success,

Luis Torres

www.marketing-business-review.com

If you like the Free Info in this Post, please consider to buy me a coffee

7 Tips How To Build BackLinks Successfully


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Backlink Definition

Backlinks are defined as incoming links to a website or web page. The Popularity or Importance of a site or web page are given by the number of  backlinks they have. Besides of what backlinks meant for SEO or search engine optimisation, there are other significant indicators attached to these links, they show who is really paying attention to that webpage or site.

How To Build BackLinks Successfully

1) First thing you have to know in building backlinks is that all your efforts need to look natural to the search engines (Google, Yahoo, etc). If your Link building efforts show a natural growth, search engines will rewarded you for your efforts. Besides they really need those backlinks to know how important your site is.

2) You will need to remember during your natural link building campaign that your backlinks must be backed by some value for the search engines. A real value is a link from an unique blog post or a site with great content within your niche for instance or with a Page Rank some what higher than yours.

3) Be sure that your link is from a non-duplicate page. There are some sites that need to use duplicate content. If a site is selling a product to for instance English speaking countries then each country site would have the same content with some elements of localization.

Google may see a link from a site like this as being a link from a duplicate page and may give it a lesser rating. To avoid this It would be easier to make sure that your links come from non-duplicate pages.

4) Backlinks should come from relevant sites. There is some dispute about the validity of this point amongst some SEO people. But , it maybe probably safe to say that Google weights a link from a relevant site higher than one from a non-relevant site.

This only means that if you have a site about weight  loss then a link from a site that is about golf may not be as effective as a site that is about weight management.

Google does support the principle that incoming links are harmless. Since No webmaster is necessarily responsible as to who links to his site and should not be penalized. But, beware to whom are you linking to. This may affect your ranking. That is if you link to a suspected spam site or that promotes illegal activities then you may be slapped, oops I mean penalized. Therefore,  the basic concept that links need to be relevant to be most powerful is still true.

But there is also true that a backlink from well stablished sites with higher page rank than your site (some PR5 or PR9, may help you even if they are not relevant to your site) and DoFollow will help you out.

5) Make backlink building slow over time. Remember, your link building strategy should be to look natural. Google’s spiders crawling your site will start to wonder if your backlinks are built too lighting fast. This is especially important when your site is brand new. Having a new site that suddenly show up dozens or e hundreds of backlinks in a short time can look you are trying to get smart and believe me "G" it is not stupid at all.

6) Anchor text links need to show a variety.  The Anchor texts are the words you use to hyperlink to your site. If you constantly use the same keywords then the search engines will see this as "too perfect" to be real and will realize that you are making yuor own links. Again you need to make it look natural.

For instance if your keyword is make make money online and you use these keywords every time you link back to your site then it will start becoming obvious that a keyword is being promoted rather than a natural backlink being created.

7)The website or webpage to which you are building backlinks must have your main keyword, preferably in the title tag. If you are linking make money online in the anchor text as this is your keyword, then you need to ensure that the page the hyperlink is linking has this keyword in it.

Be sure you have selected keywords that do not have too much competition. If you are trying to compete against keywords used by big institutions such as banks or computers then your efforts will need to be to big for you to achieve any significant benefit from your backlinks as you are competing against sites with huge numbers of backlinks already.

Use the above tips to give your backlink building project a real boost and a chance to promote your website or webpage to the first page of the Google search results or serps.

Are you already started a backlink campaign? Have you succeed already in taking your keywords to the first page of Google?

It gotta be the first page or nothing, as Vince Lombardy once said

"There is no room for second places"

To Your Success,

Luis Torres

www.marketing-business-review.com
 

If you like the Free Info in this Post, please consider to buy me a coffee


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