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A recent submit from the official Twitter Blog tells of how much the variety of tweets has grown previously years, minus spam. From 5,000 tweets day by day in 2007, to a sudden leap to 300,000 the next year, and an enormous 2.5 million messages in 2009. The bottom line today: a median of 600 tweets each second!
While there are not any conclusive breakdown of figures to explain that immensity, one is left with a feeling that if the law of statistics and probably don’t exclude Twitter, then this social media behemoth is indeed a wealthy goldmine simply waiting to be tapped by savvy e-mail marketers.
With all the world utilizing social media, it’s a simple step for e-mail entrepreneurs to integrate their campaigns with Twitter. Despite its 140-character limitation, and the low-key “thin” APIs, the weather are already in place that allows e-mail marketers to wage a profitable campaign here.
Wearing Two Marketing Hats in Twitter
Unlike traditional email campaigns, many marketers may still be at the hours of darkness of the way to go about integrating e mail campaigns within the Twitterdom. They may scratch their heads because of the alien nature of the social media service when put next with conventional email systems.
After all, the messaging system here is a far cry from conventional email. There are brief tweets as an alternative of multi-paragraphed messages. There are text-based posts moderately than graphic-rich communications. Subscriptions here are of the form of followers and following. And most importantly, messages here are sent and obtained in “real-time”.
The last characteristic is a vital difference when conducting the advertising and marketing campaign, as a result of it urges e-mail marketers to evolve to be able to tap into Twitter’s immense customer base. The nature of communication in Twitterdom is more suited to customer relationship-building — it is active and two-way. Users participate via questions and feedbacks, contrary to emails which merely park the message on inboxes and await what happens. As such, marketers must learn to “listen” to prospects to ship the campaign suited to their specific preferences.
Integrating Twitter with E-mail
E-mail marketers must go the roundabout way within the Twitterdom to conduct their campaigns. It’s all about luring prospects with attention-grabbing tweets that link to email sign-ups, and emails that hyperlink to Twitter. Here are some methods to do this:
1. Create helpful tweets with hyperlinks to the full article’s touchdown page. In the touchdown page, there can be an option to enroll to get the full version of the information. If the data is priceless enough, Twitter followers will be made instant e-mail subscribers on this manner.
2. Create Twitter pages for every products or services offered, for fine-grained consumer segmentation that enables delivery of better-targeted campaigns.
3. Dedicate an account solely for buyer support, and man them with qualified personnel to deal with customer questions, requests and feedbacks.
4. Promote the Twitter account on other marketing channels, for example, as a signature in e-mail campaigns, a footer in newsletters, or a website link, or by quoting customer tweets in other social media accounts.
This unique nature of real-time social media services like Twitter urges e-mail entrepreneurs to re-think their ways and perspectives so as to come up with cross-channel advertising campaigns. Failure to take action is an enormous loss and a denial to tap into an enormous customer base all ripe for the picking.
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