PART A Where does your marketing plan begin? It’s been stated that “vision without action is simply a dream”. And this is certainly true with marketing. A good idea will just sit there stagnant and unformedRead More…

The marketing mix, earlier referred to as the 4 p’s, (but now has a few more), is a vital part of any advertising strategy. This is a device whereby the marketer takes decisions on what andRead More…

We all know that we should have a advertising plan – that having goals and a path to attain them is essential to our business success….and our psychological health! Most of us will take that nextRead More…