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We all know that we should have a advertising plan – that having goals and a path to attain them is essential to our business success….and our psychological health!
Most of us will take that next step and create a advertising roadmap…but too many of us fail to put it into action.
Action = results. That’s the only way I know (and you know it too!) the right way to make one thing a success, is by truly taking some action. Of course, some days I dream about achieving nice success with out having to really do something except loll around the beach and sip umbrella drinks – however that’s not the reality.
Okay, so why do too many business house owners and entrepreneurs not observe their advertising and marketing plan?
I’ve listed several the reason why – or as I call them, the no-no’s of promoting plans. Take a glance and see if any ring true with you.
1) the plan is just not detailed sufficient
Many people list only the primary marketing tactics they wish to do – for example, conduct monthly seminars or give bi-weekly teleseminars. However, these big goals can appear too big to even start doing!
The key to motion is breaking down massive tasks into manageable bite-sized chunks. This way it’s a lot easier to determine how long each smaller step will take and you may schedule time to do a few chunks each week.
2) the plan would not have steps
This is just like the no-no above, but it’s actually a bit extra detailed. A good marketing plan needs to stipulate what steps should be taken – and in what order – to get a selected marketing tactic up and operating as simply and rapidly as possible.
If you can’t figure out what steps to take, then you’re by no means going to take them, are you?
3) the plan doesn’t match your strengths and pursuits
Since now we have to do marketing daily that we do business, it makes sense that it needs to be something we enjoy. The same along with your marketing plan – if you’ve added tactics that you simply just don’t like to do (I’m not talking about just being nervous) then realistically, what are the possibilities that you will put that plan into action? Probably nil.
We all have core advertising strengths and likes and dislikes. There are enough totally different marketing strategies on the market to utilize that you could easily have a plan that you will enjoy doing…and subsequently do faster and easier.
4) the plan has too many targets
It’s great to be ambitious with your goals, but putting too many in your marketing plan will cease you cold. It appears to be human nature that once we get overwhelmed with something; we find yourself procrastinating and avoiding like crazy.
Make certain that the number of marketing ways you want to achieve matches your out there resources: your time, energy, money, help and so on. Choose 3 or 4 marketing techniques that work off of one another and do them consistently. Once you might have those operating smoothly (and offering results) then start adding other techniques – one at a time.
When you sit right down to do your subsequent marketing plan, hold these four no-no’s in mind. The concept is to have a plan that you actually DO – so make it as simple as possible so that you can put your advertising map into action to start out reaping the many rewards.
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