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At external similarity, sales and marketing are”two big differences”, and to the expert in sales not to become simple “suddenly” the expert in marketing. If not one “but” which “specialisation” is called.
Example from the announcement of vacancy: “the company, the manufacturer of mineral fertilizers, invites the manager on marketing. Requirements – the higher chemical education, age 25 – 40 years, an operational experience from 2th years on sales or marketing. Knowledge of the market of mineral fertilizers as advantage”.
The firms making and / or realising a certain specialised product/service, search, first of all, for employees, in perfection knowing the given product – its property and the basic consumers / of competitors. “The big plus of the manager on sales is excellent knowledge of the client, its requirements, behaviour, and also a profound knowledge of the goods (it is especially important in the specialised companies in market B2B). But to become the high-grade expert in marketing is not enough of it. In most cases it is required profile or an additional education in marketing sphere. Diploma МВА also will be the big plus as gives encyclopaedic knowledge about behaviour of consumers and understanding of the primary goals and technology of marketing.
The first and the most important necessary for the manager on sales is a desire to work in marketing. Managers on sales are the businessmen wishing to see effect of the activity” now. And efficiency of department of marketing to measure much more difficult – the result is visible only through a certain time interval. And the second important factor is serious theoretical base: it is necessary not only represent that such marketing but also to know work system, the basic functions, tools etc.
The most simple way of “training for a new profession” is transition in department of marketing of the company (for an operating time the seller has well studied both a product, and the market, and competitors, for certain has own vision of strategy of the advancement, based on practical experience) and, in parallel, additional education reception. At transition in other company all is slightly more difficult. But in any case it is necessary to begin with ordinary positions and it is considerable smaller (sometimes several times) salaries. At whom the intuition and ability to find non-standard ways of the decision of problems is developed, have good chances to become successful and grow to the director for marketing with the salary $2000-5000 in the Ukrainian company and $3000-7000 in the foreign.
And if to dream – it is possible to see yourself as “first person” of firm. Not without reason many present general directors of the Ukrainian companies began the career in marketing, having proved to be capable analysts and talented strategists.
Today it is quite simple to find a good b2b connection – this is where a professional appointment setting can help you a lot.
And some general tips – today the Internet technologies give you a really unique chance to choose exactly what you want for the best price on the market. For example, search for appointment setting services. You will be amazed how fast you can find set of products and prices for them. Funny, but most of the people don’t use this opportunity. In real practice it means that you must use all the tools of today to get the information that you need.
Search Google or other search engines. Visit social networks and have a look on the accounts that are relevant to your topic. Go to the niche forums and join the discussion. All this will help you to build up a true vision of this market. Thus, giving you a real chance to make a smart and nicely balanced decision.
And also sign up to the RSS feed on this blog, because we will everything possible to keep this blog tuned up to the day with new publications about appointment setting industry.
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