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THE INTERNAL TRAINER ON SALES: WHO IS HE, WHAT FOR AND HOW TO ADDRESS TO HIM?


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Old, as the world, a question: should be a professional business trainer «corrupt» or not? My personal point of view in this respect – no, he should not be such. Though it also would be simply healthy, but similar is purely technically exigeant: seldom in sew lives there are people combining the competence of the teacher and « corrupt », and more happens less often that such unique copy chooses career of the trainer instead of the expert in sales. It means, at work of the average business trainer almost there will be for certain deficiency of knowledge in the field of practice of sales. Than longer it works in the concrete company, than knows specificity of business better, the more often in informal conditions communicates with participants of training – sellers and managers on sales –there will be a rupture between the theory and a reality less. Than it is less at the trainer professional and life experience than more poorly he imagines process of sales in the company, than more he thinks about «psychology of sales» – that above probability of that training will represent reading aloud the textbook on marketing, and, not the fact that to participants will carry, and the textbook will be sensible.

«The trainer on sales is the American invention. The person cannot to learn be sold.
To learn to sell the person who does not have talent to it is impossible. On the other hand, people at whom this talent is expressed in strong degree, it is not enough. Moreover there is a law – the talent of « corrupt » is more brightly shown, the more likely the person will want to work. Therefore in department of sales or, especially, in sellers, people who cannot know get – it will turn out at them with sales or not. On a work course there is a selection – for whom work on sales is absolutely heavy those ones leave. But here is how to be with remained? And it is possible to organise training – so that employees did not invent a bicycle, and, at least, did not make the most widespread errors. It is especially actual for sellers-advisers. After all frequently they at all have no representation about sale process in shop, and about the role. And if there is specially trained person in the company who will regularly “train” sellers or managers on sales, to analyze with them «difficult cases», to offer the technicians facilitating contact to the difficult client is will work only «in plus» to sales. So to learn to sell is impossible, and here seriously to advance in the technical plan of the one who is able to do at least on a minimum level is possible.

Today it is quite simple to find a good business 2 business connection – this is where a professional appointment setting can help you a lot.

And some general tips – today the web technologies give you a really unique chance to choose what you want for the best price on the market. For example, search for appointment setting services. You will be surprised how fast you can get variety of products and prices for them. Strange, but most of the people don’t use this opportunity. In real practice it means that you must use all the tools of today to get the info that you need.

Search Google or other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and join the online discussion. All this will help you to create a true vision of this market. Thus, giving you a real opportunity to make a smart and nicely balanced decision.

P.S. And also sign up to the RSS feed on this blog, because we will do the best to keep updating this blog with new publications about appointment setting industry.

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