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There are two different processes under the term « sales».
One is a process of communications of the seller and the client, i.e. that there is on points of sales (retail), or at negotiations (active sales).
The second is all process of sale since advertising and finishing service of the client already after acquisition. To the first process give a lot of attention the set of books, articles, trainings under the name «art of sales» is devoted it. The second process entirely practically is not considered, though the success of the company depends on its reasonableness in the market. And not only at the moment, but also in long-term prospect.
In the majority of the companies all process of sale has spontaneously developed . Any process of sale consists of certain links which form a uniform chain. This chain is called as “a sale chain». Each link is responsible for the part of sale. From that how much these links are co-ordinated with each other, how much cover all problems of process of sale, sales volumes of company depend.
ACTIONS FOR ATTRACTION OF CLIENTS.
Attraction of clients is an art. And not only because here there are no rigid rules. That is why that the market constantly varies. Any new idea connected with advertising or actions for clients is there and then copied. It is necessary to one company to offer in region gifts to clients, there and then and the others start them to offer all. Only you offer the discount to clients, your competitors offer at once still the big. And a unique way to be allocated from crowd it is constant to think out new ideas of advancement and to realise their the first. How it to do it is necessary to devote separate article. Therefore I will stop only on the basic errors in attraction of clients in a context of the general chain of sales.
Here again it is possible to allocate basic error – absence of actions for attraction of clients in general or they have casual character
For business one very interesting phenomenon is characteristic. It consists that cause and effect separates a considerable time interval.
For example, you open a point of sales. Start to give strenuously advertising, sellers cling to each client literally, but results of this active work come not at once, and in some months, half a year, and even year. Why? Because people need to get used to existence of this point, they should have any opinion on it. And result of it will be that, thinking of acquisition of plastic windows, this point will be automatically recollected by the majority of people living in this area or region as one of places where they can get the goods necessary to them. And then the point becomes “untwisted”. Destiny of the “not untwisted” points casually passing by, or casually called client. Clearly, as on readiness degree to buy and by quantity these clients leave much to be desired.
Today it is quite easy to find a good business 2 business connection – this is where a professional appointment setting can help you a lot.
And a final piece of advice – today the web technologies give you a really unique chance to choose what you want at the best terms which are available on the market. For example, search for appointment setters. You will be surprised how quick you can find set of products and prices for them. Strange, but most of the people don’t use this chance. In real practice it means that you must use all the tools of today to get the information that you need.
Search Google or other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and participate in the online discussion. All this will help you to build up a true vision of this market. Thus, giving you a real chance to make a smart and nicely balanced decision.
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