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Today email marketing is growing in popularity due to two main reasons:
1. Almost all business owners need some affordable opportunities to market their goods and services to their potential and existing customers.
2. Potential customers are often surfing the internet in order to find the goods and services that they want and need.
Toady more and more companies use email newsletters to market to their target audience, but very often we find out inboxes filled each morning and we have to sift through those that we want to read now, will read later or will just delete. In order to make sure that your email newsletters get opened now and read, follow these newsletter success secrets:
1. Content of your email newsletter
– You have to keep your email newsletters short. Whether you include outside content or write your own one, you have to offer one or two main ideas in every your issue. If you offer a lot of content, then it is more likely to be ignored.
– Try to add some interesting quotes or how-to tips for the readers who skim.
– If you include long articles in your email newsletter, it is better to abbreviate them to one or two paragraphs and then link to the full article on your website. In this way you will not just keep your email newsletters short, but as well you will lead your readers to your website.
– You have to tailor your email newsletter to your readers. It could be done by asking them for feedback. You have to determine what they like or dislike as well as what they want to read about. Try to find out what topics they are interested in and what problems they have.
– Try to create an interactive email newsletter that includes different polls, questions or just asks for some specific feedbacks. In this way you are more likely to turn your readers into website visitors and potential customers.
– The last paragraph of your email newsletter has to include a call to action or an offer to initiate a call request.
2. Design of your email newsletter
– Try to brand your newsletter so that it matches your other marketing materials. It is recommended to include your company colors, logo and probably your own photo.
– Your newsletter has to be virtually appealing. Try to include different clip arts, photos, graphs and other visual elements that complement the content of your newsletter.
– You have to select an email newsletter service that allows you design flexibility that is easily readable by different email programs.
– The subscribing to your newsletter has to be easy and free.
– You have to send your newsletter on a regular basis.
And a final piece of advice – today the online technologies give you a truly unique chance to choose exactly what you need at the best terms which are available on the market. Strange, but most of the people don’t use this chance. In real practice it means that you must use all the tools of today to get the info that you need.
Search Google and other search engines. Visit social networks and have a look on the accounts that are relevant to your topic. Go to the niche forums and participate in the online discussion. All this will help you to build up a true vision of this market. Thus, giving you a real opportunity to make a smart and nicely balanced decision.
And also sign up to the RSS on this blog, because we will do the best to keep updating this blog with new publications about becoming successful in the email marketing industry and getting great free newsletter templates in particular.
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