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The best form of advertising offline has always been free. That form of advertising is called “Word of Mouth.” And to a point it is still the same on the internet if you are trying to sell a product orservice. So the best thing you can do to attract new customers, is to treat the ones you have like Platinum(better than Gold). So on the internet as well as off a good reputation is priceless and a bad one can kill you.
Here are a few other proven methods of free advertisement on the internet
Newsletters – Maintaining a Newsletter can take alot of effort, and may not be for everyone. But done right, a newsletter can be an excellent tool. A common mistake though in online writing is to write a sales pitch. But, what should be done with a newsletter is to write informative articles that people will want to read. And put minimal advertising in it. And an important point is to give your newsletter away at no cost.
Articles – There are many places online to post articles (like this one). Once again, you should write an informative article that people will want to read, Not a sales pitch. You will want to put in a couple of good keywords, but don’t over do it. Another thing you want to avoid is posting the same article to multiple sites. Search engines really dislike duplicate content. You can actually pay for someone to write articles for you, but then that wouldn’t be free would it?
Ebooks – Another form of becoming an online author is the ebook. An ebook is just that, and electronic book. You can write an ebook on just about anything. There are many ebook novels and romance books, sci-fi adventures, and yes, self help books. Alot of famouse books have already been converted to an electronic format, from The Holy Bible to Judge Dredd. But, most ebooks written today seem to be “How To” or online strategy books. Just as with the other two examples, the most important point is to make your writing interesting for the reader, and add a minimal amount of advertising.
Free Stuff – Everybody loves free stuff. In the world off the internet it is commonly referred to as Swag. I have an acquaintance who positively refuses to wear any t-shirt that bears a logo, in public, right side out. His reason for this, slightly odd, behavior is that he knows (and he is correct) that this is free advertisement for whoever put that logo on the shirt. And he doesn’t want to help them for free. While you may not agree with his decision, he is abslutely right that wearing a shirt that has a big Chevrolet emblem on it is indeed free advertising for that company. An example of the online version would be that ebook you wrote, or your newsletter, even free trials.
Traffic Exchanges – A widely used advertising tool on the web today is the traffic exchange. With a traffic exchange you sign up, and put in your webpage, and start surfing. The idea is simple. You look at so many website, and so many people see yours. You can set these up for free, and get your page viewed by many people. You will get better results from some sites than with others.
Thank You Notes – This goes back to treating your customers like Platinum (not just Gold). As soon as a customer purchases a product or service from you, send them a thank you note. This will let them know that you appreciate them, and will improve their oppinion of you.
Speaking of thank you notes, I want to thank you for reading this article. I hope it has been helpful.
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